International convention destination network BestCities Global Alliance held its Global Forum over four days in Tokyo in December. Hosted alongside BestCities Global Alliance partner, Tokyo Convention & Visitors Bureau (TCVB), the Forum’s theme was ‘Building Global Connections Across Cultures’.
The Forum focused on building greater cultural awareness and adaptability, with practical insight sessions aimed to empower event organisers to create a more tailored delegate experience, mindful of their planned meeting location.
BestCities board chair Jonas Wilstrup, CFO of Wonderful Copenhagen Convention Bureau said: “The Global Forum has genuinely resonated with our delegates…Many attendees commented on the crucial role BestCities can play in helping them overcome perceived cultural challenges, from local knowledge sharing to connecting event planners with experts on the ground.”
“At a time when we are seeing countries adopting a more insular or ‘tribal’ outlook, the business tourism industry has never had a more important role to play. International meetings create a forum for knowledge sharing and collaboration that can transcend any perceived cultural and religious boundaries or geographical borders,” added Wilstrup.
“I passionately believe everyone working within in our industry must step up and accept the crucial responsibility global meetings now play in ensuring the world’s future success, growth and innovation,” concluded Wilstrup.
Delegates at the Forum also had the opportunity to learn more about the exciting legacy opportunities for the meeting industry presented by the Tokyo 2020 Olympic and Paralympic Games.
Kazuko Toda, director Business Events Tokyo, Tokyo Convention & Visitors Bureau (TCVB) said: “Complementing BestCities’ innovative programme, TCVB was delighted to enhance the cultural dimension, immersing delegates in Japanese tradition.”
Speaking about her experience at the Global Forum, Elisabeth Pollard, executive director of World Parkinson Coalition said: “The BestCities Global Forum was an incredible learning experience…I would definitely return and would recommend to others that they consider attending in the future.”
And, looking ahead: the BestCities Global Forum 2018 – themed ‘Power of People’ – will take place in Bogotá, Columbia in December. Stay posted for CMW updates.