Birmingham, in the UK, has been named the host city for the International Working Group (IWG) World Conference on Women & Sport 2026, the world’s largest gathering of experts on gender equity in sport and physical activity.
The conference is set to take place at the International Convention Centre (ICC). The announcement marks the first time the historic event has been hosted in the UK since its inaugural conference in Brighton in 1994. It has since been held in Namibia, Canada, Japan, Australia, Finland, Botswana and New Zealand.
The bid was led by the Sport and Recreation Alliance in partnership with the West Midlands Growth Company, Birmingham City Council, the West Midlands Combined Authority, Sport Birmingham, the University of Birmingham, and the ICC.
The IWG World Conference on Women & Sport is held every four years and is action-orientated, focusing on realising change and empowering women. The IWG aims to use the power of sport and physical activity to drive positive social change for women and girls and improve their health and wellbeing. The event expects to welcome more than 1,200 delegates, including non-governmental organisations (NGOs) and women in sport organisations, global media, best-in-field athletes, and governments from around the world.
It has been calculated that the economic impact in terms of direct spending from delegates is likely to be more than £1.6m (USD$2.21m). The event also promises to bring a whole host of additional benefits to Birmingham, including a surge in tourism, improved infrastructure, and jobs for residents.
Neil Rami, chief executive of West Midlands Growth Company, said: “We are honoured to have been selected to deliver an outstanding event for the International Working Group on Women & Sport Conference in 2026… We all look forward to being part of a global event which will put Birmingham in the spotlight, supporting employment, business skills and societal change.”
Ian Taylor, managing director of NEC Group Conventions & Exhibitions, commented: “The successful bid to host the 2026 IWG World Conference on Women & Sport in Birmingham shows how the city and region can come together and work in partnership to win major events. This collaborative approach gives us a real competitive edge and we want to build on it on so we can continue to attract globally significant events for years to come.
“This conference will set an ambitious agenda and I have no doubt that Birmingham and the wider region will take the opportunity it provides to inspire a better world of sport and physical activity. For the ICC to be involved in creating a culture of greater diversity in sport is a real honour and we look forward to welcoming more events with our city partners in the future.”
Taylor added: “It’s fitting that this event is coming to Birmingham in the years after we are the Proud Host City for the Birmingham 2022 Commonwealth Games – the first ever major multi-sport event to award more medals to women than men.”
Andy Street, Mayor of the West Midlands, concluded: “Communities within the West Midlands have so many stories to tell, and so it is an absolute honour to be hosting the IWG Women & Sport Conference in 2026. It’s the perfect platform to showcase our ambition and implement a step-change in empowering women and girls across our region. With so much happening in our towns and cities, you couldn’t ask for a more diverse and welcoming host than Birmingham. I am really looking forward to our city and region being part of another world-leading event.”