In-Person Events versus the Reality of Events Today.
With the pandemic bringing the global events industry to a halt, event organisers had to pivot and think outside the box to deliver successful events for their clients. Digital events became the perfect solution for bringing delegates and allowing for people to connect across the world whilst following their relative restrictions in place to ensure the safety and prevent further spread of the virus. The benefits of digital quickly became clear, eliminating unnecessary travel and bringing together speakers, delegates and business from all corners of the world instantly, allowing audiences to grow and engage like never before. Now, with the world starting to emerge from the pandemic, how will digital events shape the future event landscape? Our panellist explored the true benefits of digital events and their role in events in the future.