Colombia has been making some big progress in attracting association meetings and conferences, with the latest 2019 ICCA rankings showing Bogota moving up into the top 5 of cities in Latin America that held the most qualifying events.
Colombia is the only country in Latin America with three cities in the ICCA (International Congress and Convention Association) regional top 10. Cartagena, which stages the FIEXPO MICE show in November, and Medellin, join the capital in that elite.
The Greater Bogota Convention Bureau (GBCB) is at the vanguard of work in the Colombian capital to move Bogota forward as a premier destination for international events.
The GBCB has been developing city marketing strategies and has been encouraging all the actors of the meetings industry in the city that carry out ICCA-type events to report them to the bureau. “This must be a team effort, as a higher-ranking benefits everyone in terms of international standing,” says Liliana Orbegozo, the GBCB Executive Director.
Bogota leads in number of ICCA-qualified events in Colombia, posting 53 in the 2019 ranking data. Cartagena and Medellín registered 42 and 34 qualifying events respectively.
Colombia ranked 29th in the ICCA Country ranking, registering 156 ICCA-type events which represented 49,067 attendees. This generated close to US$74.5m for the country’s economy, based on an average expenditure of US$422 per conference participant, with delegates spending an average of 3.6 days per event.
Some of the premier events won by the GBCB and which contributed to the latest ICCA ranking included: Latin American Biennial Conference (ISPOR) with 1,000 participants, MIT Global Startup Workshop with 400, Conference of the Americas on International Education (pictured) with 1,000 and the Annual Meeting of International Society of Pharmacovigilance, with 500 participants.