Business Events Canada (BEC) hosted a drinks and networking event this past Thursday, 20 September, at the newly opened Mr Fogg’s Society of Exploration bar in Charing Cross, London.
The event was part of BEC’s annual Canada Week programme, which also stopped off in Dusseldorf two days earlier on the 18 September.
They were joined by a number of their Canadian partners, each promoting its incentive travel offerings to different regions of the country. Among those in attendance were representatives from Ottawa, Toronto and Montreal, as well as scenic rail tour company Rocky Mountaineer.
BEC organised a game of Trivial Pursuit (which originated in Canada), in which attendees listened to presentations from each partner, and then answered questions about the facts they had heard.
CMW’s Stuart Wood and Ramy Salameh were in attendance, and their teams both scored a perfect 96/96, which put them in the running for the top prize – two free tickets to Canada, courtesy of Air Canada.
Despite narrowly missing out on winning the tickets, the evening was an informative and fun way to learn about some of the meetings and incentives Canada has to offer.
Chantal Sturk-Nadeau, Executive Director of BEC, commented: “We were privileged to count with such a strong presence from the UK market during our Canada Week events.
This annual roadshow is a fundamental part of our strategy to showcase to our guests why Canada is positioned as a safe, dynamic and smart choice for international conferences.”
Emma Cashmore, the European representative for BEC, commented: “Canada Week is the perfect platform where buyers, meeting and incentive planners can hear more about Canadas’ unique offering, explore our destinations and find the inspiration for their next meeting or event.
“A lot of thought goes into the design and the concept of these events so that every year we can wow attendees, and deliver a strong message with the right mix of knowledge and entertainment.”