Canada’s Meetings Mean Business franchise steps on stage in Panama

Americas News
Canada’s Meetings Mean Business franchise steps on stage in Panama

The Business Events Industry Coalition of Canada (BEICC) is the first organisation to execute the new Meetings Mean Business (MMB) licensing agreement and has rebranded as MMB Canada.

The Meetings Mean Business Coalition is a cross-industry communications and advocacy initiative and platform for industry professionals to better advocate for the power of face-to-face meetings.

The licensing agreement allows partners in countries and regions outside of the United States to use MMB branding, messaging and research to form one strong voice for the industry.
The MMB Canada 2019 Chair, Heidi Welker, spoke at the annual congress in Panama, 15 March, of the Federation of Congress Organisers and Allied Organisations of Latin America (or COCAL as its acronym is in Spanish).

Welker said: “I think success for business events is the same regardless of the country you live in. By example, for us in Canada success means we have the resources and assets in place to effectively inform public policy and mobilise Business Events industry participants.

“Success means that certain policy decisions never get made because they would be harmful to our industry. Success means that when an economic crisis or some other unforeseen incident occurs, everyone is able to respond with a unified, consistent message. Success means we become the go-to resource for educational institutions training future leaders, for policymakers looking to knowledgeably talk about our industry, for elected officials to better understand the importance of the Business Events industry to Canada. Success means that we become a unified source of curated data regarding the Business Events industry in Canada.

“Finally, success means that we remain laser-focused on the importance of Business Events, face-to-face meetings that have tremendous economic, social and community-building benefits for Canada.”

To learn more about Meetings Mean Business Canada, visit:

Canada’s meetings industry contributes over CAD $19.3bn in GDP annually and sustains over 229,000 direct full-time jobs.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail