Cancer Research joins UK Events Week discussion of impact of VR

Cancer Research joins UK Events Week discussion of impact of VR

Virtual Reality (VR) will be the topic of discussion by Cancer Research UK and BEcause Experiential Marketing during UK Events Week.

Graham White, director of Individual Giving for Cancer Research UK, and Joss Davidge, innovations director at BEcause Experiential Marketing are inviting marketing and events professionals to their talk on 27 February, on how virtual reality (VR) is being used to achieve event objectives.

‘VR – Perception or Reality?’ will explore the impact of VR on experience marketing and how this technology is allowing third sector organisations to fully immerse the public in amazing worlds without the costs and logistics traditionally associated with large-scale charity events.

Davidge will explore how charities and smaller brands are using VR experiences and where they fit on the spectrum between mobile 360-degree video and big-budget CGI content. Thanks to WWF, he will showcase VR examples including how tiger poachers operate in the forests of Nepal, as well as showing a flight of fantasy around the inside of a fridge with Boursin cheese.

White (pictured) will then discuss how Cancer Research UK is using VR for enhanced consumer experiences such as the Life Garden.

“Today, more than 50% of the briefs we receive as an agency ask for a VR element, so this is an area that’s only going to keep growing,” Davidge adds. “The capabilities and possibilities of VR for experiential marketing are limitless and I’m looking forward to exploring its potential for creating new and immersive realities during UK Events Week.”

International Confex takes place at Olympia London, UK, 1-2 March. Register here to attend.

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