Expert Opinion


Business travel trends for 2022

Travel management company BCD Travel has identified eight trends that aims to resonate with travel managers and travellers in 2022 and compiled them in a new report ‘Business Travel Trends for 2022’. The value of business travel is a moving target Coming out of a sustained period with little or no travel, companies are reviewing the value of sending employees on business trips. Employe...

Time to stop waiting for Covid to go?

Padraic Gilligan (pictured), chief marketing officer, SITE & SITE Foundation, notes: ‘We’re living with Covid, working with it, working around it, working through it. Clients need to meet, to deliver their incentive travel programmes, to stage their events’ I don’t think anyone, even the late, great Nostradamus, would have predicted a year ago that 12 months hence we’d be marking another Chris...

Five lessons in event-tech partnerships to take us into 2022

By Christopher Bo Shields, co-founder of hybrid events platform, Totem   As we look forward to the year ahead, I suspect many events organisers are likely to be feeling some trepidation about the surprises and ‘learning experiences’ to come. No wonder. From international events such as Cannes Lions and Glastonbury to major conferences, internal comms events held by global multinationals, righ...

Australia’s enduring allure for incentives

CMW hears from The Asembl Group’s CEO Gavin Farley on whom the Tourism Australia Dreamtime incentives programme made a big impression and he shares here some of the ideas gained that he intends putting forward to European clients in the new post-Covid era:   Prior to the pandemic, fresh from an incentive in Sydney and a submersion into the possibilities of Perth, thanks to Tourism Australia s...

Metaverse events are here, so what are the benefits?

By Danny Stefanic, CEO and founder of US-based immersive event platform MootUp: The possibilities of hosting events in the metaverse have widened immensely over the past 12 months. This is partly due to the pandemic, but also down to the public’s ever-increasing understanding of what the metaverse actually is. When Facebook rebranded to Meta, the metaverse concept sparked public interest. The term...

Forward to the future – Our global community

In a first column for CMW, ICCA CEO Senthil Gopinath (pictured) says the Covid-19 pandemic created an opportunity for the business events industry to reassess its core values and mission. Our outlook through the current challenges has been one of optimism, collaboration, flexibility, and openness to change and we’ve been able to align more closely with our customers’ needs. We’ve all been impacted...

Ten learnings from IMEX America 2021

Creating difference: Stephanie Selesnick says there is much for meeting planners and event organisers to consider in terms of adopting gold standard strategies on display at November’s big industry show in Las Vegas: The self-billed, ‘Olympics of Events’ – IMEX America took place inside the Mandalay Bay Convention Center 9-11 November, 2021, with Smart Monday, 8 November. Some 8,600 industry profe...

Why virtual events are here to stay even after in-person events return

By Cathy Song Novelli (Pictured): Not so long ago, in a world of lockdowns, venue closures, and social distancing rules, all in-person or physical events came to a halt. At that moment, the virtual events landscape helped global businesses break the geographical barriers and connect and engage with their audiences. While some countries are still battling the delta variant and many Covid-19 cases, ...

Internal Comms at core of holding events industry together

By Ross McCaw, CEO and founder of Bristol, UK-based OurPeople: During the first wave of the corona pandemic the virus destroyed the events industry with all live events brought to a halt. Technology was the only option for overcoming the obstacles presented by the pandemic and it created a mad scramble for event organisers to quickly find a digital solution. In spite of this obvious hurdle to over...

Caring for the community

PCMA EMEA regional director Jaimé Bennett offers some end of year thoughts to the association’s membership on its work during a testing year and highlights some key dates for the future:   It’s hard to believe we are drawing the curtain on 2021 after what can only be described as a momentous year. As we reflect on an exciting year for our industry, for PCMA and our EMEA community, I cannot qu...

Mind the education event tech gap

Higher Education needs an intuitive events solution to close the gap created over the last two years, says San Misra, CEO of ayda, the hybrid events platform:   The pandemic forced many industries to migrate online. While some thought that events would be the hardest hit, the new virtual events industry boomed as people worked from home – with the likes of Hopin being valued at $7.75bn ...

Christmas parties or celebration events? What’s en vogue for businesses this year?

Nick Gold (pictured), managing director of Speaker’s Corner, opens the events advent calendar for some inspiration: While the pandemic has brought us back into our communities, for those of us who used to extensively travel, the days of no restrictions are distant memories. Even while we see a return to international travel, there are both restrictions and regulations that need to be navigated, pe...

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