Expert Opinion


Czech cri de coeur for conferencing

Key meetings industry leaders in the Czech Republic have addressed their government with an urgent call for action to support the sector, before it is devastated.   The Covid-19 pandemic has paralysed the meetings and event industries throughout the Czech Republic, like many other countries, with the latest Economic Impact study conducted for the CzechTourism agency and the Czech Event Associ...

How Pico helped get the e Cloud message across in China

Hong Kong-based global brand activation company Pico recently helped e Cloud get its message across at China Telecom’s nationwide ‘China 5G·24-hour’ Online Broadcast. The brief The nationwide ‘China’s 5G·24-hour’ Online Broadcast was hosted by China Telecom on World Telecommunication Day on 17 May 2020. For e Cloud, which serves as China Telecom’s cloud service, the broadcast was an ideal opportun...

Hard hit South African tourism to target support at SMEs and the marginalised

In a post on South Africa Tourism’s website 18 August, its CEO spoke about the need to place a stake on the marginalised in order to support the wider tourism sector. Indeed, South Africa has been one of the hardest hit countries by the Covid-19 pandemic and its tourism sector has been devastated. In a recent budget vote speech, minister of tourism, Ms Mmamoloko Kubayi-Ngubane told Parliament that...

Digital marketing, with a side of virtual event

Snöballer-in-chief at snöball event influencer marketing, Rachael Stephan, shares some advice on tailoring your message to the virtual event experience.   Different delivery, different expectations, different experiences. We’re all intimately familiar with the difference between virtual and in-person events. But, what about when it comes to marketing your virtual event – are the same tried an...

Thanks for the memories: Berlin’s Sleeping Beauties, Episode 11

In this, our final episode before a short summer break, our host Mark Felstead introduces us to Kieran Dennis – once a legend of Berlin’s event scene upped anchor and moved back to London where he now works as a DMC for Incentives and Cruise Ships. Kieran explains it is a business sub-sector that has been literally stranded over the last few months. Kieran believes these businesses were unfairly d...

Singapore thinking ahead of the game

Singapore is leveraging the fundamentals that have long established it as a world-leader for MICE business, and overlaying them with new innovative solutions as it moves at pace towards the new normal. Global accolades for a destination that doesn’t stand still In the recently published (2019) rankings from global meetings industry association ICCA Singapore has again topped the lists in Asia for ...

Energise your delegates

Angela Steel picks out a healthy dozen of tips for organisers who want their delegates to meet and march on healthy minds and stomachs. Remember your last conference, meeting or expo? As you roamed the floor, were you scanning the crowds for interesting delegates? Lunching a journalist recently, I passed him the menu, but rather than scan it for food, he proof-read it for errors! I’m similar. For ...

Meet the busy bees at PanUP, in episode 10 of Berlin’s Sleeping Beauties

    “If the bee disappeared off the face of the Earth, man would only have four years left to live.“ – Albert Einstein.   This week, in our AXICA/Mash Media podcast episode, you can hear about how one of Berlin’s leading DMC’s is coping with the current situation and how clients are slowly but surely moving towards online and hybrid events. And it seems that it could be the Fr...

Diversity and inclusion

Nick Gold, MD at Speakers Corner, sees virtual events as an opportunity to widen out the debate.   The unspoken truth is that ‘Black Lives Matter’ is challenging businesses to face uncomfortable truths. Businesses, sectors and industries were moved to release statements in which they advocated, they endorsed and they espoused their commitment to the movement.  But it quickly became clear that...

Soak up a slice of Australia from your couch

While travel restrictions are still in place, Tourism Australia offers six ways for event planners soak up Australia from the comfort of their own homes. Managing director of Tourism Australia, Phillipa Harrison, said: “Storytelling is embedded in Australian culture. Thanks to our brilliant creative industry, there are many different means of soaking up our rich culture – even from the comfo...

The very viable results from virtual events

John Saunders argues that virtual events are not a passing fad in response to the coronavirus pandemic but a very real offering that meets the needs of the ‘new normal’.   There is no doubt that events have taken a huge hit because of the pandemic, with forced cancellations seen across the board from corporate conferences, tradeshows, meetings and more. With live events generally off the cale...

Never line up again

By Kevin Grauman, CEO, QLess   It has been a very strange year for all of us, to say the least. For me, one of the biggest changes in 2020 has been not going to tradeshows and conferences. I usually attend at least a dozen every year, and they are as much a part of my calendar as birthdays and anniversaries. I miss the connections I make and the experts I see presenting – but I don’t mi...

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