Expert Opinion


Vaccine passports: are they really going to help?

By Aaron Gates-Lincoln: With the beginning of vaccination programmes occurring widespread throughout Europe and the rest of the world, plans can finally start to be made for how industries and economies are going to recover from the crisis. In a move towards a return to normal, daily life, the idea of ‘vaccine passports’ has begun to flourish throughout many global industries and governments. The ...

Cape Town ready to reconnect in 2021

CTICC CEO, Taubie Motlhabane shares details of a long journey and hard work to ready the venue and region to host events again.   Covid-related challenges have forced the meetings and events industry in Africa, as elsewhere to innovate, adapt and re-examine its business and strategies.  At the country’s flagship centre for major international events, Cape Town International Convention Centre,...

Scotland: the European flower of PCMA membership

Scotland has the largest membership in PCMA’s EMEA region. Head of Business Events at VisitScotland, Neil Brownlee explains the importance of that partnership:   Since 2012, VisitScotland Business Events has been a strategic partner of global events association PCMA (Professional Convention Management Association), headquartered in Chicago, US. Scotland now has the largest membership in PCMA’...

‘Hepeat’ after me: the UK Government may be starting to learn about our importance

In his latest blog, Mash Media MD Julian Agostini says that learning a new word proved timely, as a revelation from the chair of the UK’s All-Party Parliamentary Group for Events suggests the value of the events sector may be starting to resonate.   I have always wanted to make up a word that was adopted in common parlance. I’m not good enough to write a song that even my own kids would...

How the hospitality industry can get back on track in 2021

The Hospitality Sales and Marketing Association International (HSMAI)  suggests the 10 next steps for getting the hospitality business back on track in 2021.

Why you should forget about the digital platform, and focus on experience

Christopher Bo Shields, chief creative officer and co-founder, Totem, says we should forget about which digital platform we are using, and focus on what matters – the experience.   Perhaps one of the most unexpected outcomes of 2020 – a year that was full of them – is the fact that virtual event platforms have become a huge point of discussion. But I’m going to say this: for...

A date to remember

Nick Gold, MD of Speakers Corner and president of the International Association of Speaker Bureaus, discusses how to use special dates to bind teams and communities together in 2021.   The calendar is full of important dates to celebrate achievements, such as International Women’s Day (8 March), or to highlight key issues within society, such as World Mental Health Day (10 October). Pre-Covid...

How to deliver a successful virtual event 

By Erik Strömbäck, director of OnBrand and Bynder’s global events marketing manager.   Just as event professionals were getting up-to-speed with the latest developments in the experience economy – from building brand activations to creating immersive experiences – everything in the events playbook shifted. In the B2B world especially, physical was traded for virtual, exhibition bo...

The Good, The Bad, and The Ugly

Angie Harms of London-based event management software company Shocklogic runs through some common mistakes for virtual events, and makes some suggestions for how to improve them.   The unavoidable shift to online events has highlighted a surprising number of advantages that many organisations will find difficult to ignore, even in a post-Covid world. It seems safe to say virtual events are li...

A conversation with…Tourism Australia

In the new CMW series of destination discussions, Iain Stirling Zooms Down Under to speak with Penny Lion, executive general manager events at Tourism Australia. Penny describes how Australia’s events industry has coped with the Covid-19 situation over the past nine months, and shares some ideas on the strategy for recovery in 2021 and beyond. We hear about the current regulations – with...

Time to dig in to the data in the digital events marketing armoury

Olga Andrienko, head of global marketing, at content marketing SaaS platform  SEMrush, assesses the impact of coronavirus on the marketing events industry.   Events have long been a mainstay of modern marketing. Despite the pandemic’s dramatic hit, some conferences are still taking place, moving from offline to online, and marketing pros are even more eager to learn from the industry leaders ...

Ergonomics in the age of the virtual meeting

Are you working extra-hard through the pandemic to plan a conference or meeting? Then taking a moment to listen to your body and making changes to reduce your risk of musculoskeletal injury have never been more important, says leading UK health ergonomist Nichola Adams Like so many others, I have had to pivot to provide my services remotely rather than face-to-face. My team at my consultancy Inspi...

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