Expert Opinion


Fit for Future: ACE of M.I.C.E. set to mark a special return, in-person in Istanbul

Istanbul’s ACE of M.I.C.E. Exhibition by Turkish Airlines (AME), the first truly international MICE industry tradeshow in Turkey, which now has a seven-year history, is set to return, 28-30 June 2021, for its eighth edition at Istanbul Congress Center. Clearly, international visitors are advised to check country travel advisories and health regulations in this fast-changing landscape due to the pa...

EdTech: The way of the future fast lane to learning for events?

The pandemic has exposed the weaknesses in traditional learning methods in the classroom and in corporate events, accelerating the spread of EdTech, says Hosni Zaouali (pictured):   The coronavirus pandemic has disrupted many industries. And it was inevitable that corporate event planners were among the business sectors that suffered the most. To survive, these organisers had to adapt. They q...

Purist, Pivoter or Production Company?

Heidi Williams asks: ‘What kind of virtual event platform are you using? The purist, the pivoter or the production company?’   There has been an explosion in virtual event platforms, with hundreds of vendors to choose from, so narrowing it down to a shortlist is no easy task.  It can help to understand the provenance of your provider because ‘where’ they’ve come from will influenc...

Have we done our homework?

By Nina Erneker, Business meetings consultant and place branding strategist: If you’ve read some of my blogs, you’ve probably noticed that I don’t consider congress tourism as ‘tourism’, but that the meeting industry goes far beyond the parameters of tourism. It is a sector that cuts across affects or even directly interferes with the competencies of several departments or sectors. I w...

Organising la dolce vita

CWT Meetings & Events’ Francesca Rigamonti shares some insights for ensuring that hosting a world-class sporting event in a pandemic runs to plan:   During and after the impossibly glamorous Dolce Vita era when scarlet-pouted ski bunnies like Sophia Loren, Brigitte Bardot and Audrey Hepburn shimmied down Cortina d’Ampezzo’s slopes and into town for cocktails, Cortina became known as salot...

When every penny counts

Dax Callner dives into the data lake: Event people have always been challenged with justifying the cost of events to their stakeholders. Events are expensive, and they don’t usually have the reach of digital or broadcast channels. And yet events are still regarded as important because marketers intuitively understand it is about depth versus breadth – strengthening and deepening a relationsh...

Driving incentive results on the golf course

From Scottsdale to Scotland, golf can bring some healthy incentive rewards, particularly as delegates seek safe outdoor pursuits, says  Jordan Fuller:   Planning a corporate incentive trip for your company’s top employees can be highly challenging. From fostering loyalty to bolstering productivity, there are so many benefits that incentive travel programmes hold. But to maximise the benefits,...

Truly hybrid – the only strategy that matters now

By Christopher Bo Shields, chief creative officer and co-founder, Totem   What is your marketing and events strategy looking like for the coming year? How does the prospect of a return to real life events affect the shift to 100% online that you arrived at after many late nights and Zoom calls? It is tempting to think that there will be a return to the good old days before the pandemic turned...

How can event planners use Clubhouse?

By Frank Yang, CMP, CEM, PMP, director of convention marketing at KINTEX, South Korea   Clubhouse is a social networking space where people around the world with similar interests exchange information and communicate based on voice: telling stories, asking questions, debating, learning, and having impromptu conversations on thousands of different topics. Launched in April 2020, Clubhouse exceeded ...

Year in the life of a speaker bureau

By Nick Gold, MD of Speakers Corner   As a speaker bureau, our company prides itself on focussing on ensuring the best possible outcome for our clients, but we are also dependent on maintaining the best relationships with our speakers and artistes to ensure we can continue to negotiate and book them for our clients in the best way for both parties. The last 12 months therefore placed us in th...

How remote working is helping balance the gender inequality scales

By Annett Polaszewski-Plath, CEO at Interprefy   For years, women have been held back in their careers for being ‘too nice’ or ‘too family-orientated’. At Interprefy we are a fully remote company and I am extremely proud that the team consists of a slight majority of women. Flexible work schedules and the absence of a commute allows us to reconcile work and family better, regardless of gender...

Let the Spread of Swiss Happiness roll!

Bettina Mumenthaler, head of convention bureau UK/Ireland at the Switzerland Convention & Incentives Bureau (SCIB), asks us to stop for a minute and think of an industry friend who might deserve a sweet thought and small token of appreciation: On a warm sunny day after a week of more hopeful news for our beloved industry, it seems to be the right time to launch our Spread Swiss Happiness campa...

  • 1
  • 2
  • 6