Expert Opinion


Calgary’s Event Renaissance: Unveiling the Strategic Vision with David Woodward, executive director of Meetings & Conventions at Tourism Calgary

Conference & Meetings World (CMW)’s chats to David Woodward, executive director, Meetings & Conventions at Tourism Calgary, where the focus is on the dynamic landscape of events and their integral role in shaping Calgary’s economic prosperity and cultural vibrancy. We explore topics ranging from economic sectors benefiting from event hosting, to sustainability initiatives and global ...

On International Women’s Day, Lyn Lewis-Smith discusses women in leadership

The CEO of BESydney, Lyn Lewis-Smith, talks to CMW about the recent report commissioned by the bureau, jointly with the PCMA Foundation and released at Convening Leaders 2024 in San Diego, Advancing Women in Business Events: What was the objective of producing this research and what were its findings? There has always been a focus on women in leadership. I’ve been a huge advocate of enabling...

Creating sustainable event legacies: A conversation with Kit Lykketoft, director of conventions, Wonderful Copenhagen

Kit Lykketoft, director of conventions, Wonderful Copenhagen spoke to CMW and delved into the importance of sustainable practices, Copenhagen’s reputation as a hub for innovation, and the enduring legacies and impacts of events in this vibrant city. Kit shares insights and experiences that shed light on how Copenhagen is leading the way in redefining the future of events through sustainabili...

IMF-World Bank Summit: How tech can transcend language barriers at a global event

Chris Demeulemeester, international sales manager at EMG focuses on the technology needed to provide seamless communication in high-stakes event planning environments, especially when in a multilingual conference:  At last October’s International Monetary Fund (IMF) and World Bank Summit in Marrakech organisers needed to create a tailored venue from the ground up. This involved the orchestration o...

IBTM World launches New In Events podcast

A podcast aimed at MICE planners has been launched by IBTM World, the RX-organised event, which takes place in Barcelona each November. New In Events is hosted by industry content creators, Mike Fletcher and Paul Cook. It has been developed to provide both newcomers and more experienced event professionals with new ideas, new inspiration and new ways of working. For the opening episode of Season O...

Building and bridging cultures – Incentive Travel’s higher purpose

SITE chief marketing officer, Padraic Gilligan meets some travelling free spirits and applauds their philosophy: I was reminded recently how live events unleash way more than the simple sum of their parts. I was live and in-person in Barcelona recently for IBTMWorld and, during a camp fire chat at the show, I met a very special duo, a mother and daughter, who truly believe in, nay, live, the trans...

Making first conference impressions count

Jon Benjamin, CEO of conference website specialists ASP, tells CMW why online user experience (UX) is essential to every conference strategy: Conferences across the globe always have one thing in common; the preferences of their customers and members are always the primary driving force behind how a conference evolves. At ASP, our research on user experience (UX) in websites found that when a pote...

Looking ahead

 AIPC’S CEO, Sven Bossu highlights three trends likely to impact the venue scene this year: Every year I scroll through all the different list of “things to watch out for in 2024” and this year is no exception. And 2024 promises to be an interesting year by the looks of it. Of a total of 27 unique trends found, I would like to highlight three which will/are impacting the AIPC community. Number One...

DEI put in the ICCA spotlight for 2024 and beyond

ICCA CEO Senthil Gopinath Says DEI is the biggest challenge of all to get members engaged. At ICCA we talk continuously about Sustainability, DEI, Legacy, and Innovation. These pillars inspire our interaction with our members and form the basis of much of the discussions we have with our associations. They provide the bedrock of work undertaken with external agencies and cross-organisational bodie...

Making first conference impressions count

Jon Benjamin, CEO of conference website specialists ASP, tells CMW why online user experience (UX) is essential to every conference strategy. Conferences across the globe always have one thing in common; the preferences of their customers and members are always the primary driving force behind how a conference evolves. At ASP, our research on user experience (UX) in websites found that when a pote...

Emotional data: future of event measurement?

Oscar Cerezales, MCI chief strategy officer discusses the role of emotional data in the events industry, the challenges of collecting and interpreting this data, as well as the benefits of using it to measure the ROI of events.     It’s every marketer’s dream to have an open window into how a customer feels when they interact with a product or service the marketer is promoting. An...

Looking ahead

AIPC’s CEO, Sven Bossu highlights three trends likely to impact the venue scene in 2024. Every year I scroll through all the different list of “things to watch out for in 2024” and this year is no exception. And 2024 promises to be an interesting year by the looks of it. Of a total of 27 unique trends found, I would like to highlight three which will/are impacting the AIPC community. Number One is...

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