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Expert Opinion


Need for speed

Mark Cooper, CEO of IACC broadens the bandwidth debate.

Three experience design trends from tech show IFA Berlin

Matt Grey, Director of Business Development, EMEA, INVNT, breaks down some emerging trends from tech show IFA Berlin.

How to engage the younger generation

Lesley Williams, Market Development Director of BestCities, discusses how to engage the younger generation ahead of the BestCities Global Forum 2019 in Copenhagen.

Recognising the value of trade press

Nina Gardiner, CEO of Spotl1ght Communications, reflects on a long career in PR and says many in the industry still do not recognise the value of trade press.   Tell us how long you’ve been working in the MICE industry, and some of the notable events you have promoted? I have spent my whole PR career working inside the travel sector which led me into the events side via exhibitions. 25 ...

Exploring the Chinese MICE industry

With IBTM China taking place at the end of the month, Noor Ahmad Hamid, Regional Director (Asia Pacific) at ICCA, discusses the ins and outs of the Chinese MICE industry.    What has been the biggest trend you have seen in business events in China and the surrounding regions this year? From ICCA’s perspective, and based on our latest global statistical report for 2018, China has solidified it...

Embracing change for events success

AIPC President Aloysius Arlando discusses creating unity from disruptive change.

Take the digital leap

CEO and Co-Founder, EventsCase, Jose Bort, explains why clever use of data should see the end of event feedback surveys.

Lessons learned around the world

PCMA VP for Global Growth and Innovation, Michelle Crowley, passes on to CMW some crucial lessons learned from an international meetings career.

Beyond sales incentives

Didier Scaillet, CEO of SITE, says a sea change is coming in the world of incentives, and you should be prepared for it.

Reframing the perception of pregnancy in the workplace

Evie Rolfe, managing director at FullCircle, says event businesses need to think differently about pregnancy and maternity leave.

Why speakers don’t get asked back and how to make sure you do

Don’t say another word: Associations trainer and coach John Scarrott on being asked to come back

The rise of ‘fake’ conferences – and how we can fight them

The rise of predatory conferences jeopardises the future of legitimate research events. But could conference IDs be the solution? Paul Killoran, CEO of Ex Ordo, investigates.

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