Expert Opinion


Data analysis, NFTs and metaverse: Enhancing online-offline convergence

By Gregory Crandall (pictured), senior vice-president, Global Activation Team, Pico   More and more businesses have grown their online offerings to help expand their customer base and improve their bottom line, even when offline activity has been disrupted. This digital shift is also being reflected in the changing focus of brand events: In last year’s annual Pico Marketing Survey, 71% respondents...

50 editing tips you need for better videos

Matthew Pierce, learning and video ambassador at TechSmith, provider of screen capture and screen recording software, offers 50 editing tips to make your event videos better Straight from the studio, we’ve put together this infographic of 50 practical video editing tips that will drastically improve the quality of your videos. In this post you’ll learn: To shorten project time with specific pre-pl...

Breaking down access to knowledge through virtual conferences

Leslie Robertson, founder of Open Audience, an engagement consultancy that specialises in life science events, discusses the inclusionary benefits of virtual medical conferences and the need to tailor content accordingly. Click here to read the feature in the CMW May/June 2022 Magazine.  Virtual meetings are shaking up the status quo, bringing opportunities to tap into the latest re...

Live events are life changers

AIPC CEO Sven Bossu (pictured) says, with live events coming back, organisers seek, more than ever, to create unique experiences which trigger life impacts and demonstrate the core value of live events. Click here to read the feature in the CMW May/June 2022 Magazine.  Events change our lives. To quote Gabriel Radvansky of the University of Notre Dame: “Events are what happens to us, what we do, w...

Choosing private aircraft charter: key considerations

Planning fast, safe event travel can be highly challenging. Glenn Hogben (pictured), chief executive of The Air Charter Association, provides answers to critical questions:   We all want our teams to arrive at conferences, exhibitions and meetings fresh and buzzing to work. Easier said than done? Absolutely, but armed with the right knowledge, choosing the perfect private aircraft charter fli...

Atlanta easing back to business

The Kimpton Sylvan in Atlanta, USA’s director of sales and marketing, Tenille Perry offers a perspective on the local hospitality sector’s rebound:   While the Covid-19 pandemic has undoubtedly brought many challenges to the entire hospitality industry over the last few years, it has perhaps most notably presented obstacles for the event sector. During the first two years of the pandemic, the...

Elevate your virtual events to engage seven-figure clients and prospects

Scott Williford (pictured), founder and CEO of vLink Solutions, a US-based virtual events company, provides four key tips to elevate your virtual events: Webinars are standard fare for general audiences, but how do you host virtual events that engage clients and prospects representing millions of dollars in potential revenue? At this level, the game changes. Expectations increase. Production value...

Driving data

Luis De Souza (pictured), CEO of UK-based NFS Technology, reveals how to harness data and technology in order to better understand customers and businesses An emerging trend at International Confex 2022 in London this year was data, specifically how it can showcase the power and reach of events. Venues competing in today’s fast recovering marketplace now have access to better data tools than ever ...

Being the best we can

Padraic Gilligan (pictured) says don’t wander lonely as a cloud, but embrace life and immerse yourself in acts of kindness. Click here to read the feature in the CMW March/ April 2022 Magazine.  There’s a preponderance of healthcare professionals in my extended family. For the past two years they’ve been ‘on the front line’, putting their own health and well-being at risk, battling wave after wave...

Business travel technology reimagined

Mike Remedios (pictured), chief technology officer at Onriva, discusses how legacy technology no longer serves the international business travel market and how we can fix it Business travel reimagined: How the right application of technology can disrupt a decades-old model If there is any “silver lining” to the Covid 19 pandemic’s devastating impact on the travel industry, it’s that it has given p...

Delivering events overseas in 2022: key considerations

By Elaine Byrne, project director at international event agency Sledge:   With borders reopening and restrictions easing around the world, there’s no denying that not only are in-person events on the return, but experiences for global audiences are on the rise. While this is a positive and exciting prospect, we need to change up some of the ways we plan and deliver in-person events, especiall...

International Confex

Mash Media editorial director Martin Fullard shares his observations from International Confex and the Event Production Show, which took place at ExCeL London, UK, 8-9 March.  I do appreciate that it is my job to attend events for a living, therefore it should come as no surprise that I have been back on the circuit since mid-2021, when Step 3 (remember that?) was activated, and restricted ca...

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