Expert Opinion


Embedding sustainability in corporate events

Cecilia Law, Senior Marketer at agency DRPG, says events businesses need to embed sustainable practices in their company culture to make any lasting impact.

How to cater for the hearing-impaired at your event

Duncan Collet-Fenson, Audiologist & MD of Aston Hearing, provides some tips on how to cater for the hearing-impaired at your next event.

True to the Berlin ideals

Diane Pentaleri-Otto, Director of International Sales at Estrel Berlin, discusses best practices of freedom and responsibility in Berlin.

Motivating a corporate culture

Global association for the incentives industry, SITE’s CEO Didier Scaillet explains why your corporate culture is important to the success of an incentive travel programme.

Screen time is up

Jason Anderson, Digital Director at agency Avantgarde London, looks to the future and wonders if the screen paradigm might be on the way out.

Telling our story with the UN SDGs

For a number of years, convention centres have been looking for more appropriate ways to illustrate the broader benefits they generate for both global and community development.

A city without limits

Kelly Haslehurst, Marketing Director Conventions & Exhibitions, NEC Group, says Birmingham is a city with a buzz around it.

Young rungs on the ladder

Jane Rexworthy, Director, People 1st International, offers some insights in making events volunteering work for both the young volunteers and for organisers: Many events rely on volunteers to function smoothly, and the bigger the event, the more important they are. For example, much of the success of the 2012 London Olympics was thanks to an army of 70,000 volunteers at the Games’ 34 separate venu...

Sitting at the big table

Lesley Mackay from Ottawa Tourism considers the benefits of being a capital city, and why associations want to be close to Government.

It IS easy being sustainable

IACC CEO Mark Cooper’s reusable cup runneth over with ideas for venues to raise their sustainable meetings game.

All in a day’s work: Cape Town

Three of Cape Town ICC’s top managers run through their daily routines, with catering and sustainability top of the meetings menu.

How to create the perfect video conference

Rene Buhay, Vice President of Sales & Marketing at AV manufacturer AVer Europe, gives his tips on setting up the perfect video conference.

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