Expert Opinion


Lessons to be drawn from Great Hotels of the World’s online training for recovery

GHOTW’s VP marketing and sales, Rita Machado, shares some of the group’s learnings for coming back strongly into the MICE market. Hotel representation company Great Hotels of the World (GHOTW) has kicked off a series of online training sessions to support their members (approximately 50 independent hotels) to provide them with guidance through this time of change and uncertainty. Key takeaways fro...

Rallying call in Canada from MMBC

Meetings Mean Business Canada (MMBC) Chair Clark Grue has sent the following letter to government and encouraged its sharing among all eventprofs’ networks.   Prior to the Covid-19 crisis, the meetings industry was an essential component to Canada’s economy, employing 229,000 Canadians and contributing CAD$19.3bn (US$14.26bn) to GDP. Like all sectors of the visitor economy, Covid-19 has dramatical...

The shape of travel things to come?

Roz Colthart describes her recent convoluted and logistically complex journey from the Maldives to her home in Edinburgh, where she runs Salon Studios.   So, what is it really like to travel at the moment? Last week I was lucky enough to get on a repatriation flight from the Maldives to the UK. This flight was only available to book through the British Embassy and a very basic service was off...

Singapore reaches out to Europe as it plans to open up

The following is a slightly abridged version of a letter sent from Singapore Tourism Board Executive Director of Europe, Ms Carrie Kwik, to the organisation’s partners on that continent, and explains how Singapore plans to open up its economy in a safe manner this summer.   As global economies including countries in Europe start to reopen slowly this summer, I thought it will be an opportune ...

A message from PCMA Board Chair

The Board Chair of the US-based Professional Convention Management Association (PCMA), Stuart Ruff-Lyon, issued the following message to the Business Events community, 15 June.   The events surrounding Mr Floyd’s death are a chilling reminder of how much work we all still have to do around discrimination, human dignity and respect.  The demonstrations at home and in communities around the wor...

Events: what’s in it for the academic community? A Doctor gives his prescription

Former Copenhagen CVB has published its industry PhD student Thomas Trøst Hansen’s thesis on the global meetings industry and the many academic benefits that come from hosting and attending an academic event. Dr Hansen’s study for Wonderful Copenhagen brings fresh insight into the world of academic events and presents specific benefits of chairing and attending a congress. The study attempted to a...

The new venue search ‘normal’ is on its way

Toby Heelis, CEO of Eventopedia, offers some thoughts on venue searching in a post-Covid-19 world: As lockdown restrictions are being gradually lifted around the world, event professionals look forward to returning to a form of normal where regular events will once again take place. However, post-lockdown events will be very different than what we’re used to seeing, at least in the near future. Ev...

Dangerous assumptions?

Paul Cook wonders whether we are making some dangerous assumptions about the return of business events:   Covid–19 put the brakes on the events industry in a way that has never seen before. Businesses were effectively forced to close, airlines grounded flights and governments closed borders. With the easing, or in some cases lifting of lockdowns around the globe, marketing efforts have been a...

Marina Bay Sands turns 10 and stands #SGUnited

By Ong Wee Min On 27 April 2020, Marina Bay Sands turned 10. That day was a poignant reminder of how far we have come since opening. From Day One, we have set ourselves to be a game-changer in Singapore’s tourism industry, and as we look back at the past decade, there’s indeed a lot to be thankful for. Instead of a lively celebration, we commemorated the day by standing in solidarity and showing s...

From face-to-face to virtual

Silke Hoersch on how to turn your event into a virtual experience. Just a few weeks ago, we were feeling optimistic about holding Ungerboeck’s yearly APAC and EMEA Unite conferences in March. What happened next was out of our hands, with the Covid-19 pandemic. We did not want to give up on Unite, so we worked on a virtual conference concept that would still cover the great content we were eager to...

Engagement: found in translation and ‘transcreators’

By Alan White Face-to-face meetings and events already feel like a distant memory for many businesses due to the Covid-19 pandemic. But for international organisations that rely on engaging with clients, employees, suppliers and other stakeholders on a global scale, how can they effectively communicate when much of the world is in lockdown? Companies can, however, continue their operations and str...

Is your content enough to re-energise the virtual world?

By Nick Gold   Humans are social creatures, so it is no wonder that being kept within our four walls is something that does not come naturally to most. A live and face-to-face experience is something people crave. Shared moments and experiences between audiences are something that forever stick in our minds like photographs. However, Covid-19 has halted those one-off experiences, the curated ...

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