Expert Opinion


Boosting remote engagement at integrated events

By Gregory Crandall, senior vice-president, at global brand activation specialists Pico’s Global Activation Team offers some insights from work with Coca-Cola, Midea and the recent Olympics:   The MICE industry is already on the path of integrated events which seek to equalise the experience between their online and offline audiences. Increasingly, it means that engaging an online audience wi...

It’s only LIVE once, or die another day?

Mash Media MD Julian Agostini says seize the day and be in the vanguard, or are you ‘too busy’ for real business?   It’s only LIVE once, is a current campaign running on Sky Sports TV; they’re very good at marketing, in my opinion, and it is probably a factor in their continued success, despite ferocious competition from all angles. The message is simple but effective. It’s a kind of a weird ...

An oxymoron for us all

Matthew Grey asks why the events industry is decades behind the curve?   US electric car maker Tesla Motors started work on the Tesla Roadster in 2004, which was first delivered to customers in 2008. The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. So why has it taken the events industry s...

Planning events that don’t cost the earth

Ingrid Guepin, special project manager at ATPI Corporate Events NL, shares tips on making events more sustainable in a post-Covid-19 world:   The opportunities presented by the return of events also brings with it a chance to re-think past approaches and ensure that sustainability is integrated into all aspects of planning. Events taking place after this hiatus can and should be redesigned in...

Event technology: calls for transparency of pricing structures

Editor CMW’s sister publication Conference News, Martin Fullard, spoke to 10 corporate event managers about their experiences when shopping for event technology, and learns their leading pain point is the pricing structures: Between 22-24 September I had the pleasure of sharing a few days in Davos and Klosters, courtesy of Tourism Switzerland, with a cohort of 10 corporate event leaders. Thi...

EventWell opens fifth annual Event Wellbeing Week

EventWell, the UK-based charitable social enterprise that campaigns for better mental health and wellbeing in events, has opened its fifth Event Wellbeing Week for the industry. Taking place 20-26 September, the 2021 campaign, #EWW21, has as its theme: ‘The Culture of Self Care’ to recognise taking care of ourselves and our teams. The schedule will include: 20 September 8.00am – Re-entry Sho...

A taste of association events to come

The Global PCO Kenes Group shares some insights on running association conferences again after the Covid-19 enforced hiatus. These events were held in Europe and the US, with proof of vaccination and negative PCR test results required in Paris, and attestation forms in Baltimore:   The first hybrid annual conference of the American Association for Bronchology and Interventional Pulmonology (A...

International Confex Keynote: Why event planners should be moving away from only events and towards communities

In a session at International Confex, Day 2, delivered by Swapcard’s Julien Bouvier, event directorl; Mia Masson, content director and Chris Haddow, head of sales, the speakers set out concrete steps for event planners to follow when embracing a community model. They introduced Swapcard’s online platform Evolve – a resource designed to help organisers find solutions going forward...

Generation Alpha: ‘more Gen Z than Gen Z’

Tay Ling, vice-president of TBA Hong Kong, Pico Group, explores how new generations will force an adjustment in both brand marketing and the MICE sector: The moment that marketers spent years preparing for is already here: Generation Z’s phase of demographic dominance has begun. So, as the influence of their expectations, habits and needs becomes increasingly embedded in brand marketing and the MI...

Pan-European pitch guidelines from LiveCom Alliance

LiveCom Alliance shares its guidelines for pan-European pitching: In the live communication industry, calling for or entering in pitches is a common way of generating business, and it needs to be treated as a delicate matter. The stakes are high. On the one hand for the client, because it determines the potential value of a future partnership, and on the other hand for the agency since it could de...

Eden Bluewater arrival

Simon George visits the Seychelles and finds a tropical intensity to MICE aspirations at the five-star Eden Bleu on Mahe:   Lush, exotic and blessed with a tropical climate thanks, in part, to the prevailing trade winds, the picture-postcard images come thick and fast in the Seychelles, deluging the visitor at every step with the islands’ outstanding natural beauty. Clearly the owners of five...

Is there a future for cryptocurrency in the MICE industry?

By Spacehuntr’s creative content director Harry Prince:     Cryptocurrency is largely spoken of in the public sphere as something exciting to trade for profit. In fact, as many as 13% of Americans alone invest in cryptocurrency, with an average investor having invested $1,003. So, it’s big business. But this mysterious entity does have real-life uses and applications. Is there a future f...

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