Expert Opinion


10 ways to create a more inclusive event

Arinex managing director, Nicole Walker (pictured), uses case studies to identify 10 ways the events industry can improve its inclusivity. As event organisers, sustainability means that we often focus on environmental aspects of events, but social capital – referring to diversity, equity, access and inclusion – is another important sustainability pillar. Diverse and inclusive events co...

Opportunities to transform the future of events

Matthias Schultze, managing director of the GCB German Convention Bureau, shares his research into the industry’s future potential and reveals the top three opportunities organisers should pay attention to The main goal of our Future Meeting Space (FMS) innovation network is to provide insights for the events community and practical guidance on how to build sustainable businesses that are fi...

Moving beyond business as usual

ICCA CEO Senthil Gopinath says the global meetings industry is transforming as a meta industry The sentiment as we wrap up the first half of 2022 is “We’re back”. International business travel is returning to pre-pandemic levels and long-awaited reunions with business partners and colleagues are finally happening. I was fortunate to have attended the 20th IMEX in Frankfurt, where the industry’s ex...

Ottawa in it for the long haul

Ottawa Tourism held a special event for invited UK-based buyers at Gleneagles Hotel in Scotland, at the end of June. CMW’s Iain Stirling was there and took the opportunity to talk to Nina Kressler, president and CEO of the Shaw Centre, Ottawa, and to Colin Morrison, GM Embassy Hotel & Suites in Ottawa and chair of Ottawa Tourism: Are things back to normal now for conferencing in your destinati...

An opportune moment

ICCA CEO Senthil Gopinath talks about the global meetings industry recovering with purpose and customer orientation Two years into the pandemic, we are seeing that the word ‘recovery’ means different things depending on where you are in the world and even who you’re talking to. Many regions of ICCA membership are back to around 90% meeting capacity while others are 70% or less, in accordance with ...

Data analysis, NFTs and metaverse: Enhancing online-offline convergence

By Gregory Crandall (pictured), senior vice-president, Global Activation Team, Pico   More and more businesses have grown their online offerings to help expand their customer base and improve their bottom line, even when offline activity has been disrupted. This digital shift is also being reflected in the changing focus of brand events: In last year’s annual Pico Marketing Survey, 71% respondents...

50 editing tips you need for better videos

Matthew Pierce, learning and video ambassador at TechSmith, provider of screen capture and screen recording software, offers 50 editing tips to make your event videos better Straight from the studio, we’ve put together this infographic of 50 practical video editing tips that will drastically improve the quality of your videos. In this post you’ll learn: To shorten project time with specific pre-pl...

Breaking down access to knowledge through virtual conferences

Leslie Robertson, founder of Open Audience, an engagement consultancy that specialises in life science events, discusses the inclusionary benefits of virtual medical conferences and the need to tailor content accordingly. Click here to read the feature in the CMW May/June 2022 Magazine.  Virtual meetings are shaking up the status quo, bringing opportunities to tap into the latest re...

Live events are life changers

AIPC CEO Sven Bossu (pictured) says, with live events coming back, organisers seek, more than ever, to create unique experiences which trigger life impacts and demonstrate the core value of live events. Click here to read the feature in the CMW May/June 2022 Magazine.  Events change our lives. To quote Gabriel Radvansky of the University of Notre Dame: “Events are what happens to us, what we do, w...

Choosing private aircraft charter: key considerations

Planning fast, safe event travel can be highly challenging. Glenn Hogben (pictured), chief executive of The Air Charter Association, provides answers to critical questions:   We all want our teams to arrive at conferences, exhibitions and meetings fresh and buzzing to work. Easier said than done? Absolutely, but armed with the right knowledge, choosing the perfect private aircraft charter fli...

Atlanta easing back to business

The Kimpton Sylvan in Atlanta, USA’s director of sales and marketing, Tenille Perry offers a perspective on the local hospitality sector’s rebound:   While the Covid-19 pandemic has undoubtedly brought many challenges to the entire hospitality industry over the last few years, it has perhaps most notably presented obstacles for the event sector. During the first two years of the pandemic, the...

Elevate your virtual events to engage seven-figure clients and prospects

Scott Williford (pictured), founder and CEO of vLink Solutions, a US-based virtual events company, provides four key tips to elevate your virtual events: Webinars are standard fare for general audiences, but how do you host virtual events that engage clients and prospects representing millions of dollars in potential revenue? At this level, the game changes. Expectations increase. Production value...

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