Expert Opinion


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Innovating the nation

Rory Archibald, business development manager at VisitScotland, outlines how Scotland has kept itself in the international spotlight Scotland has always been a confident nation. Confident in our heritage, traditions and craftsmanship. Confident in the ideas that emerge from the collaboration that Scotland can generate thanks to the size of our country and our proximity to…

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All about partnerships in DC

President and CEO at the Walter E. Washington Convention Center and Events DC and AIPC vice-president Greg O’Dell illustrates how his centre has worked with organisers to increase value all round. Both centres and event organisers have a shared stake in a successful outcome for any given event, since whatever satisfies attendees is the best…

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Elevating Canada’s perception

By Chantal Sturk-Nadeau, executive director, Business Events Canada Canada is home to the extraordinary, and Business Events Canada wants international meeting and event planners to know it. Strategy is key in elevating this perception in an ever evolving and competitive industry environment. Back in 2013 Business Events Canada (BEC) realised that meetings and events can…

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