Expert Opinion


Performance optimisation

Ingrid Bahr, Senior Account Director, BCD Meetings & Events, identifies three main areas to address in order to secure lasting staff improvement Performance optimisation – two words that can be both exciting and daunting for a growing operations team. When implemented correctly, performance optimisation can lead to powerful and lasting improvements, without anxiety. There are three primary are...

The top 100 meeting and event venues in the United States

Aventri has released “The Top 100 Meeting and Event Venues in the United States,” a free guide that highlights the event tech company’s top venue picks

Why meditation is the key to business success

When it comes to our working lives, switching off has never been harder. We’re constantly being bombarded with so-called breaking news, swimming against the tsunami of emails flooding into our inboxes and updating our social media presence. For the corporate events sector, this tyranny of mobile communication means delegates often keep one eye on their phones, while trying to navigate the conferen...

Making dietary requirements easy to digest

CEO of global conference venue association IACC Mark Cooper whets the appetite for a new standard in managing dietary requirements.

The benefits of booking an arena venue

Arenas are home to Australia’s iconic sporting events, world-class performances and shared moments powerful enough to inspire thousands. To many, arenas are the place to go to see your favourite band or sporting team play. However, increasingly arenas are becoming the ‘hidden gem’ of the business events world – offering flexibility and capability to enhance and elevate an event. Alison Tovey, even...

Innovate, ideate, execute

Greg O’Dell, President and CEO of the USA’s Events DC, explains why embracing a disruptive leadership mindset is necessary for success.   We know that audience demands are always changing. With new developments and emerging technologies, convention leaders know that they must constantly pay attention in order to keep up. As the President and CEO of Events DC, the official Convention and...

You can take a horse to water…

Jonathan Bradshaw highlights the human factor and raises the future possibility of attendee training in this guest blog.   It was April 2005 when the thought first hit me. I was in Hall 8 of Messe Frankfurt, walking down one of the aisles of IMEX – the international trade show I was working for at the time. It was 3pm and the noise was incredible; everywhere I looked people were interac...

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...

Exploring the bed tax issue in Ottawa

Lesley Mackay, Ottawa Tourism’s Vice-President for Meetings and Major Events, follows up on CMW’s recent bed taxes cover story.   Your recent bed taxes article raises some interesting questions about an income stream that many people and organisations find troubling. However, a close look at the numbers show that there is a compelling argument for such a tax. In fact, here in Ottawa, where we...

The power of personalisation

We live in an era of choice and personalisation – from what we watch on television, to how we take our coffee. Jeremy Shakerley, managing director of creative communications agency UKSV, takes a look at how this modern preoccupation is manifesting in the design and execution of corporate events.   From Coke bottles labelled with first names, to the predictive adverts on our social media feeds...

Why the audience always comes first

Agency guru and author Simon Maier puts the audience at the eye of the creative storm.   It was a wet and windy day in London and my umbrella had just turned inside out as I arrived to deliver a keynote address at a conference on mindset change, the subject of my latest book. There was also a session on the mindset of international businesses and their attitude towards events. This focused on...

How facial recognition can benefit your event

Pim Schoonderwoerd (pictured) and Paul Hassink of RAI Amsterdam discuss facial recognition, an emerging piece of technology with exciting applications for events and conferences.   As an organiser, you are always looking for ways to improve the visitor experience. Facial recognition is a technique that offers great opportunities to enhance the reception of event visitors. We recently conducte...