Expert Opinion


BIG idea: let the events industry run the vaccination show

Julian Agostini, MD at CMW publisher Mash Media, says that the events industry has the right skillset to help deliver the vaccination logistics.   With a month to go, we have now entered the season of chocolates without conscience, mulled wine and films that you have seen a thousand times, which require little cerebral involvement. I might have been drawn into one such film the other evening,...

On first looking into…Incentive Travel Industry Index Edition 2020

By Pádraic Gilligan, chief marketing officer, SITE   It’s certainly a stretch to attempt a solid connection between that sublime poet of the Romantic era, John Keats, and a modern day survey of incentive travel, but here goes regardless! Keats’ stunning sonnet ‘On First Looking into Chapman’s Homer’ tries to capture the poet’s astonished reaction to the poetry of Homer, (not the character fro...

A conversation with…Business Events Canada

For the first in a new series of destination discussions, CMW’s Iain Stirling spoke with the team at Business Events Canada Chantal Sturk-Nadeau, Executive Director of Business Events and Virginie de Visscher, Senior Director of Business Development, touched upon how Canada has been affected by Covid-19. They discussed the impact on its meetings industry, and how Destination Canada has worke...

Berlin’s Awakening Beauties, Episode 2 with Peter Antoni

This week our host Mark Felstead’s special guest is one of the true Godfathers of Berlin’s Event industry – Peter Antoni. Peter has been one of the major players in the events business in Berlin since the late 1980s and has been involved in many great projects in the city and beyond. He was one of the first to bring cruise ship tours to the city and was a driver behind bringing in the MTV Aw...

The importance of in-person events to drive industry forward

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear.  Human connection, local resources, and emotionally resonant experiences are at the heart of any successful business event strategy. Now, after so many months of webinars, conference calls, and online meetings, we recognise — perhaps more t...

A guide to virtual events: lights, camera, action 

Sofie Sinoo shares some important factors to get right when hosting digital events. There are various moving parts that need to be considered when organising an event, particularly in a Covid-19 world where digital events have boomed. Virtual events are here to stay – research agency Gartner expects that by 2024 only a quarter of all business events will take place offline, compared to 60% in 2019...

The Berlin boys are back in town!

https://traffic.libsyn.com/secure/berlinssleepingbeauties/BSB-S2-001.mp3   We welcome back our Berlin correspondent, Mark Felstead, who informs and entertains us again with Episode 1, Series 2 of Berlin’s Awakening Beauties. Mark returns to the events ether fresh from his own summer challenges to open a brand new podcast series in conjunction with Conference & Meetings World. Despite the ...

The three Rs for destination marketing: Research, Relevance & Relationships

By Sarah Fleming. Virtual and hybrid meetings have been a creative way to keep the meetings industry alive this year, and there seems no doubt that ‘hybrid’ is here to stay – so hotels, venues and destination marketing organisations will need to find ways to influence the ratio of virtual versus in-person participants at meetings to increase the latter in the future. Although we can all agree that...

Playing the long game

Spencer Green believes physical events will not return until 2022.   In 2019, 80% of our company’s revenue came from the 60 executive summits we hosted around the world. But like most other events companies, the coronavirus lockdown forced us to cancel everything in person from March 2020 onwards. At this point we asked ourselves; can we digitally transform the business to deliver the same ou...

Scale up, not back: rethinking event technology in the Covid age

Eric Holmen, chief revenue officer at Splash, on how event technology can enhance online events. In a year when everything about how we connect with people has changed, conference organisers and marketers are being forced to rethink their approach to events. No, this isn’t one of those ‘events are dead’ or ‘Covid killed the conference’ articles. Events are too central...

A matter of confidence

Paul Cook finds that many planners are in the business of reassurance and working to overcome apprehension. Covid-19 paralysed the in-person events sector in a way that has never been seen before. The challenge facing planners today is one of instilling confidence. Surely, the events sector just needs to prove itself with the safe running of small events; then it can easily move on to the second s...

The future of corporate events

Sofie Sinoo, creative manager and events expert at ATPI Corporate Events and ATPI Sports Events, discusses how digital hybrid events can deliver new levels of engagement. The events industry has undoubtedly been one of the hardest hit of the Covid-19 pandemic. Everything from the Olympics to ITB Berlin has been postponed or cancelled. With the global industry worth more than US$1trillion, planning...

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