Expert Opinion


The Entrepreneur Life – The Courage to Continue

‘The Entrepreneur Life – The Courage to Continue’, a key session at IMEX America 2021’s She Means Business, was the story (to date) of Allie Magyar, the 41-year-old, serial entrepreneur, multi-award winning, married mother of two’s journey in the meeting and events business since her beginning her first company at age 18. What makes Allie stand out, writes Stephanie Selesnick, is raising ove...

Bringing the ICCA world together

Marta Gomes, deputy executive director of Viparis’s Sales Division and first vice-president of ICCA, looks back on the association’s recent 60th Congress, from the perspective of the European hub – her own Viparis host venue, Palais des Congrès d’Issy:   The ICCA congress this year was an opportunity to reconnect to discuss the topics that will shape the future of events, and how we can...

Time for DMOcracy?

European Cities Marketing (ECM) says it is time to empower local communities in the future of tourism: Seventeen lead urban destinations convened for the launch of Time for DMOcracy, a collaborative project to roll out across Europe and North America. Time for DMOcracy styles itself as a journey into citizen activation, the challenges, and imperatives of dialogue, power-sharing and new modes of go...

COP26 and the sustainable future of events

Alex Hughes, Co-founder, Totem Hybrid Events, says the situation should not be about damage limitation but about seizing an important opportunity   Covid-19 was a ‘reset’ moment for the events industry. We stopped, we worried, and we all responded in different ways to that moment – and we are still adapting to the ripples of change. Alongside that reset, something else happened – someth...

Boosting remote engagement at integrated events

By Gregory Crandall, senior vice-president, at global brand activation specialists Pico’s Global Activation Team offers some insights from work with Coca-Cola, Midea and the recent Olympics:   The MICE industry is already on the path of integrated events which seek to equalise the experience between their online and offline audiences. Increasingly, it means that engaging an online audience wi...

It’s only LIVE once, or die another day?

Mash Media MD Julian Agostini says seize the day and be in the vanguard, or are you ‘too busy’ for real business?   It’s only LIVE once, is a current campaign running on Sky Sports TV; they’re very good at marketing, in my opinion, and it is probably a factor in their continued success, despite ferocious competition from all angles. The message is simple but effective. It’s a kind of a weird ...

An oxymoron for us all

Matthew Grey asks why the events industry is decades behind the curve?   US electric car maker Tesla Motors started work on the Tesla Roadster in 2004, which was first delivered to customers in 2008. The Harvard Business School credits the 1990’s as when sustainability in business finally came to meet head-on the longer term trend in consumer society. So why has it taken the events industry s...

Planning events that don’t cost the earth

Ingrid Guepin, special project manager at ATPI Corporate Events NL, shares tips on making events more sustainable in a post-Covid-19 world:   The opportunities presented by the return of events also brings with it a chance to re-think past approaches and ensure that sustainability is integrated into all aspects of planning. Events taking place after this hiatus can and should be redesigned in...

Event technology: calls for transparency of pricing structures

Editor CMW’s sister publication Conference News, Martin Fullard, spoke to 10 corporate event managers about their experiences when shopping for event technology, and learns their leading pain point is the pricing structures: Between 22-24 September I had the pleasure of sharing a few days in Davos and Klosters, courtesy of Tourism Switzerland, with a cohort of 10 corporate event leaders. Thi...

EventWell opens fifth annual Event Wellbeing Week

EventWell, the UK-based charitable social enterprise that campaigns for better mental health and wellbeing in events, has opened its fifth Event Wellbeing Week for the industry. Taking place 20-26 September, the 2021 campaign, #EWW21, has as its theme: ‘The Culture of Self Care’ to recognise taking care of ourselves and our teams. The schedule will include: 20 September 8.00am – Re-entry Sho...

A taste of association events to come

The Global PCO Kenes Group shares some insights on running association conferences again after the Covid-19 enforced hiatus. These events were held in Europe and the US, with proof of vaccination and negative PCR test results required in Paris, and attestation forms in Baltimore:   The first hybrid annual conference of the American Association for Bronchology and Interventional Pulmonology (A...

International Confex Keynote: Why event planners should be moving away from only events and towards communities

In a session at International Confex, Day 2, delivered by Swapcard’s Julien Bouvier, event directorl; Mia Masson, content director and Chris Haddow, head of sales, the speakers set out concrete steps for event planners to follow when embracing a community model. They introduced Swapcard’s online platform Evolve – a resource designed to help organisers find solutions going forward...

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