Expert Opinion


You can take a horse to water…

Jonathan Bradshaw highlights the human factor and raises the future possibility of attendee training in this guest blog.   It was April 2005 when the thought first hit me. I was in Hall 8 of Messe Frankfurt, walking down one of the aisles of IMEX – the international trade show I was working for at the time. It was 3pm and the noise was incredible; everywhere I looked people were interac...

Event Horizon: You are not in the lead

Event Horizon is a column by CMW‘s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this fourth instalment, he examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out.   What is a marketers favourite word? If you’ve been on the receiving end of enough press releases and business mailers, you might have se...

Exploring the bed tax issue in Ottawa

Lesley Mackay, Ottawa Tourism’s Vice-President for Meetings and Major Events, follows up on CMW’s recent bed taxes cover story.   Your recent bed taxes article raises some interesting questions about an income stream that many people and organisations find troubling. However, a close look at the numbers show that there is a compelling argument for such a tax. In fact, here in Ottawa, where we...

The power of personalisation

We live in an era of choice and personalisation – from what we watch on television, to how we take our coffee. Jeremy Shakerley, managing director of creative communications agency UKSV, takes a look at how this modern preoccupation is manifesting in the design and execution of corporate events.   From Coke bottles labelled with first names, to the predictive adverts on our social media feeds...

Why the audience always comes first

Agency guru and author Simon Maier puts the audience at the eye of the creative storm.   It was a wet and windy day in London and my umbrella had just turned inside out as I arrived to deliver a keynote address at a conference on mindset change, the subject of my latest book. There was also a session on the mindset of international businesses and their attitude towards events. This focused on...

How facial recognition can benefit your event

Pim Schoonderwoerd (pictured) and Paul Hassink of RAI Amsterdam discuss facial recognition, an emerging piece of technology with exciting applications for events and conferences.   As an organiser, you are always looking for ways to improve the visitor experience. Facial recognition is a technique that offers great opportunities to enhance the reception of event visitors. We recently conducte...

What you need to know about business events in the UAE and GCC

The Gulf Cooperation Council is undergoing a construction and investment boom designed to wean its member states from their over-reliance on hydrocarbons for economic wealth. As a result, the region is emerging as a hotspot for global events, says Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia.   Manhattan of the Middle East In the UAE, Dubai alrea...

Measuring the value of events

What value does an event have? Danielle Curtis, Exhibition Director for Reed Travel Exhibition’s Middle East, Arabian Travel Market & IBTM Arabia, looks at the measurement options available and gives examples of how to use them. How do you measure something where the concept of success is difficult to pin down, and there are so many potential outcomes? For some, it’s enough to know huge benefi...

Why local experiences are key to authentic travel

Authentic travel is all about authentic local experiences, says Didier Scaillet, CEO of SITE.   It’s almost a year since I grasped the reins at SITE, aka Society for Incentive Travel Excellence, and it’s been quite the ride. As I look back at 2018 I can say: “A lot done, a lot more to do!”.  In 2018 SITE reached its biggest ever membership number. In our 45-year history we’ve never exceeded 2...

How to meet the needs of millennial travellers

In this guest blog, AIPC President Aloysius Arlando looks into the future and highlights the importance of meeting millennial business travellers expectations.   By 2020, millennials will make up more than half of the global workforce and account for the largest segment of business travellers[1]. Millennials are a unique group, with expectations and experience-seeking that is very different from t...

Fever pitch on Brexit

James Heappey MP, chair of the UK’s All-Party Parliamentary Group for Events, tells CMW about the UK event industry’s Brexit concerns.   The Brexit debate has reached fever pitch, and I’m not sure that anyone is really enjoying it beyond those few politicians and journalists for whom this defines their politics. My constituents tell me that they’re sick of it. Many of them oppose the deal tha...

Changing perceptions of the Middle East

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, explains how the fortunes of the Middle East have changed, and why it’s now one of the hottest destinations in the meetings and events world, ahead of IBTM Arabia 2019 in March.   Traditionally, the Middle East has been perceived as the cradle of civilisation, an ancient and holy land, characterised b...