Expert Opinion


Driving data

Luis De Souza (pictured), CEO of UK-based NFS Technology, reveals how to harness data and technology in order to better understand customers and businesses An emerging trend at International Confex 2022 in London this year was data, specifically how it can showcase the power and reach of events. Venues competing in today’s fast recovering marketplace now have access to better data tools than ever ...

Being the best we can

Padraic Gilligan (pictured) says don’t wander lonely as a cloud, but embrace life and immerse yourself in acts of kindness. Click here to read the feature in the CMW March/ April 2022 Magazine.  There’s a preponderance of healthcare professionals in my extended family. For the past two years they’ve been ‘on the front line’, putting their own health and well-being at risk, battling wave after wave...

Business travel technology reimagined

Mike Remedios (pictured), chief technology officer at Onriva, discusses how legacy technology no longer serves the international business travel market and how we can fix it Business travel reimagined: How the right application of technology can disrupt a decades-old model If there is any “silver lining” to the Covid 19 pandemic’s devastating impact on the travel industry, it’s that it has given p...

Delivering events overseas in 2022: key considerations

By Elaine Byrne, project director at international event agency Sledge:   With borders reopening and restrictions easing around the world, there’s no denying that not only are in-person events on the return, but experiences for global audiences are on the rise. While this is a positive and exciting prospect, we need to change up some of the ways we plan and deliver in-person events, especiall...

International Confex

Mash Media editorial director Martin Fullard shares his observations from International Confex and the Event Production Show, which took place at ExCeL London, UK, 8-9 March.  I do appreciate that it is my job to attend events for a living, therefore it should come as no surprise that I have been back on the circuit since mid-2021, when Step 3 (remember that?) was activated, and restricted ca...

Six ways to gain more live stream viewers

Streamyard content marketing manager Christian Karasiewicz explains here how to tap into ways to increase live stream viewers on existing broadcasts and continue using them to bag more views along the way. Check out further advice in the Streamyard guide on making money with live streaming. Create A Live Series: To maximise viewership, consider creating a live series. Compared to standalone broadc...

The Big Resignation – an opportunity?

AIPC CEO Sven Bossu (pictured) says the industry can harness passion and sense of purpose to compete in the jobs market The Big Resignation in the US continues in 2022 – it is expected that 23% of the workforce will seek a new job this year, according to research done by ResumeBuilder. The same is happening in Western Europe, with especially young Europeans re-examining their jobs according to res...

How to uncover and supercharge hidden inclusivity opportunities

By Chris Harget, Wordly, Inc.   Have you ever tried to quantify inclusivity? How inclusive is your conference, association or enterprise? How much more inclusive could it be? How big is that financial opportunity? While there’s great consensus that inclusivity increases the equity, morale and vibrancy of organisations and events, most best-practice suggestions stop short of putting numbers to...

All together now

Gabby Austen Browne, co-founder of Diversity Ally, in the UK, says employers must provide inclusive support to keep employee – and delegate – wellbeing at the forefront: We have all heard of that statistic recognising the events industry as one of the top five most stressful careers in the world. Believe me, I know. Rewind three years and I was overweight, lacking energy, tired all the time and su...

Events aren’t what they used to be: Inspiring future generations of skilled event organisers

By Liesl Leary-Perez, VP of Corporate Marketing, Hubilo: At my first internship working on a trading desk on Wall Street, I learned to power walk in tennis shoes from my apartment to my office to avoid ever arriving late for work. If you told intern-me that 25 years later, I’d be working whatever hours I wanted to work from home, I would have given you the side-eye and avoided you on the subway wh...

Four tips for planning a productive and enjoyable corporate retreat

By Nikole Halaka, group sales manager at Margaritaville Hotel Nashville As employee burnout continues to rise, employers need to consider how to help their workforce feel engaged, rejuvenated and rewarded for their long hours. While corporate retreats are a great way to boost employee morale and ensure the team feels aligned on goals, it’s easy to miss the mark when planning these trips. Employers...

How to maximise data legacy

Joe Cusdin (pictured) CEO & Founder of UK-based collaborative event planning platform Iventis, discusses the need for creating an information legacy for major events: ‘Legacy’ has become an increasingly important part of major events as they strive to create value long after the closing ceremony. Large global events, such as the Olympic Games or the World Cup, can drive positive change for hos...