Expert Opinion


Could Girl Guides all over Africa become beekeepers?

Gary Grimmer looks into meetings serendipity and how it is benefitting Africa and its associations: When people who have never met are brought together for some common purpose sometimes magic happens in unexpected ways. After all, so much of the world’s innovation is spawned by chance meetings, people making connections and new enterprises emerging. A case in point was a recent meeting of the memb...

Travelling to events in a Covid-19 world

Nick Gold, MD of Speakers Corner, an international speaker bureau discusses why business leaders, governments, and event organisers need to find a solution and get the world meeting again: My feelings last Spring went in waves, I would start the day despairing that the events industry would never come back, how I might as well pack up, go home, and think about how I should get into PPE as that was...

How to immerse in the experience to move past virtual fatigue

By Shaun Whatling, vice-president, business growth, Pico+ discusses designing virtual events around human needs   The ongoing shift to virtual in life, work and business has not been entirely free of hiccups. Many businesses who have moved from annual in-person events to more frequent online events are facing a challenge: virtual fatigue. The actual problem lies not in the medium, but in a failure...

Similar, but different

Brea Carter examines three important ways to drive attendees to in-person, hybrid and virtual events The spectator-free Tokyo Olympics are kicking off this week amid a state of emergency in Japan, face-to-face events are very much back on the cards in the UK following Freedom Day, and on the other side of the world in Australia, a large chunk of the country is in lockdown. A quick look at the stat...

Confidence through collaboration

  ICCA president James Rees sent out the following message, 19 July: Dear ICCA Colleagues, As we reach the end of the first half of 2021, it is a natural point at which to reflect on the continuing effects of the global pandemic on our personal and working lives and on the international events industry as a whole. For a truly global industry association such as ICCA, these effects have been s...

The theatre of hygiene

Sanitation practices must be robust and visible to regain confidence in large scale events, says Jarek Salek   The return to large-scale public events is imminent and much awaited, but organisers must be aware that a more hygiene-conscious mentality is likely to continue beyond the end of the pandemic. Rebuilding public confidence in events with big crowds, in close contact, will require hygiene m...

The future of in-person vs hybrid model for corporate events

By Katherine Frost The pandemic has changed all branches of the events industry from how we once knew it. At the beginning of the pandemic, event attendees and organisers fully switched gears to all virtual conferences and gatherings to abide by social distancing guidelines. As restrictions slowly began to lift, the industry saw a shift to a hybrid model for events. Now, restrictions are once agai...

Understanding analytics: tracking the attendee journey around your event

By Vanessa Lovatt, chief evangelist at Glisser   Event success was once measured by attendee numbers rather than what attendees actually did once they were in the room. However, the transition from in-person to online events has created a wealth of new opportunities to track and measure attendees’ event behaviour and engagement, offering greater insight into how the event has performed. Many ...

Why content is king when it comes to hybrid events

By Oliver Rowe Both event attendees and organisers around the world have experienced the many benefits of incorporating a virtual element into an event over the past year. Not only does it eliminate many of the barriers to attendance, such as costly conference passes and large time commitments, it makes more events available to individuals, no matter where they are located. Of course, there are ad...

Berlin’s face behind the BAB podcast voice

Berlin venue, the AXICA has published a new video for its Online Event Planner featuring our Berlin’s Awakening Beauties podcast meetings meister Mark Felstead. The AXICA lets Herr Felstead step into the light bringing our podcast host out from the shadows. Mark, we find out, moonlights from time to time in full technicolour to produce infotainment videos and, in this one, creates a sort of Mr Bea...

CMW Sessions Visits Far North Queensland

In the latest of CMW’s series of destination discussions, Iain Stirling speaks with Janet Hamilton, general manager, Cairns Convention Centre and Rosie Douglas, general manager partnerships & events, Tourism Tropical North Queensland (TTNQ). Together they describe how Far North Queensland and in particular Cairns has coped with the Covid-19 situation over the past 15 months, Cairns’ curre...

Incentive travel – a force for good

SITE chief marketing officer, Padraic Gilligan, takes a rhyme and makes the reason