Expert Opinion


Event Horizon: Do you understand the younger generation?

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new CMW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I att...

Overcoming the digital divide in events

Caroline McGuckian, COO at Meshh, offers event organisers some tips for getting the upper hand on their digital cousins. [hr gap=”30″] In the race to create a great experience, event organisers can find themselves at a distinct disadvantage to their digital cousins. Whereas the latter can use vast quantities of granular data to optimise their websites and evaluate commercial value, the...

Maritim’s Mystic Mark on event trends for 2019

This year has seen a number of new and unique trends impact the marketplace. Maritim Hotels’ Director of International Sales, Mark Spivey, looks ahead to likely meeting and event trends for 2019.  [hr gap=”30″] Assisting the apprentice: All too often graduates enter the workforce with only theoretical knowledge of the industry and a lack of hands-on experience. Next year the industry w...

Getting a global/local balance for venue searching

Venue-finding agencies need to strike a balance between global and local to deliver the best value for their customers, says Emma Little, CEO of ExecSpace. [hr gap=”30″] It will come as no surprise to event planners that the power of face-to-face is critical to great business and that meetings and events are the best way to facilitate this, however, there is a long chain of actions tha...

How to make your events successful with the perfect venue

Sarah Hill of Seven Events offers some tips on the importance of finding the perfect event venue. [hr gap=”30″] The venue is an essential part of any event – if you fail to choose an adequate space for your needs, the entire event may be impossible to turn into a success, no matter how well you plan out everything else. It needs to be practical, but at the same time, the space ne...

Meet Ottawa: engineered for conferences

Lesley Mackay, Director of Meetings and Events at Ottawa Tourism, explains why engineers feel right at home when they meet in Canada’s capital city   If Canada were a city, Ottawa would be it. As the country’s capital, Ottawa is a city that tells the stories of Canada like no other. It’s the place where Canadians gather to celebrate their shared heritage. And it’s a region of natural beauty, ...

The top event trends for 2019

The meetings and events industry is ever-evolving, with innovations and advances coming from both within, as well as outside the industry. But with so many exciting new trends, how can you spot the one which is likely to have the most impact on your business and events? Four keynote speakers from the upcoming IBTM World 2018 offer their thoughts on the top event trends for 2019.   Andy Johnston (t...

Why South Korea has so much to offer for incentive travel

BI WORLDWIDE’s event design manager Heidi Williams and project executive Michael Pollard share their thoughts on why South Korea shouldn’t be overlooked as an emerging small group incentive event destination. [hr gap=”30″] The Seoul of the country As part of BI WORLDWIDE’s in:sight project and commitment to exploring new and emerging event destinations, we were recently luc...

The rise of the meetings house of Saudi

By Danielle Curtis, Exhibition Director Middle East, IBTM Arabia Historically the economy in the Middle East has been built on selling oil, with the countries there investing little capital in other sectors. Today, all that has changed. The price of oil has dropped and environmental pressures mean global powers are likely to seek alternatives to it as fuel. Oil-rich Middle Eastern countries have b...

Moving the planner beyond logistics

Stephanie Harris, director of global marketing and event strategy, American Express Meetings & Events, explains how branding principles can guide your event design.   [hr gap=”30″] It has been an exciting year for the meetings and events industry with a prosperous meetings market in 2018. Annually, our global team manages and executes thousands of meetings for our clients. We ...

Bring the delegate into your digital space

ExpoPlatform’s Tanya Pinchuk says organisers need to plan carefully to ensure a loyal digital audience. [hr gap=”30″] There are some who still fear the potential impact of online technology on the business events industry, that digital tools could potentially take control of the event away from the organiser as interaction takes place online instead of in the meeting space or conventio...

Training for the tribe

IACC CEO Mark Cooper says professional development is our industry’s beating heart. [hr gap=”30″] A vision to deliver innovative and exceptional meeting experiences must rely almost entirely on the abilities of our people. Retaining and growing talent is a critical component of success for IACC’s members – it’s one of their greatest challenges, so a leading priority for us is to suppor...