Expert Opinion


Mythbusting the speaker scene

Steve Markman sifts the myths from the truths when it comes to choosing the right keynote speaker.   Today’s marketplace is comprised of thousands of speakers who are potentially available as a keynote or featured speaker for your association or corporate events. But, how do you know if you are making the right choice before you commit to a speaker and perhaps paying a very large fee? Here ar...

Airbnb a hotel help rather than a hindrance?

Helder Pereira, CEO of the UK’s leading independent hotel management company, RBH doubts whether Airbnb really is a threat to hotels.   Airbnb has grown substantially in recent years and now commands an estimated 22% of the market – making it larger than any individual global hotel group, and begging the question: what exactly is the impact of Airbnb on the hotel industry? Airbnb is both disr...

Drone shows the new black?

Drone shows, for long a future industry trend, are becoming more popular as event organisers look for new ways to amaze their customers, explains Janis Kuze, Sales Director at SPH Engineering.   Impressive drone displays have already been seen at the Olympics, the Super Bowl, Coachella festival, Cirque du Soleil performances and many other landmark events, both corporate and private. But how ...

All-inclusive incentives are on the rise

In the first of a regular series of articles, CEO of SITE Didier Scalliet tells CMW about a new study from the association, which shows incentive travel is in rude health.   At IMEX America (16-18 October) we launched the latest research into the State of the Incentive Travel Nation. Partnering with Incentive Research Foundation (IRF) and Financial & Insurance Conference Professionals (FI...

How do you ensure wellbeing at work?

Wellbeing and stress management are hot topics these days, and it’s no surprise – studies are consistently showing the link between wellbeing and productivity, happiness and job satisfaction. This year’s IBTM World features a section of the Knowledge Programme dedicated to ‘professional development, recruitment and wellbeing’, allowing delegates to take home practical ideas to help better ma...

The top three event trends due in 2019

Nele Aumann, head of the Hamburg Convention Bureau’s (HCB) Conventions unit, looks ahead to the three major trends she expects to see more from in the meetings and event sector in 2019:   Innovation: in other words, finding fresh ideas – an ongoing challenge for event planners who have to attract and engage delegates time and time again. Here’s where the host destination can offer a rea...

Prescription for success

Chief operating officer Maurits van der Sluis illuminates The RAI Amsterdam’s welcome approach for Medical Conferences.   A big issue for medical congress organisers today is the need to comply with local rules in every country. In Europe, these rules tend to apply on an EU-wide level. In particular, regulations for the advertising of medications can affect the organisation of a conference. In Ams...

Has the fog of GDPR cleared away?

GDPR came into force on 25 May, the culmination of months of debates and discussions. In this guest blog, Jenner Carter, Head of Marketing at Lime Venue Portfolio and Marketing Chair for the UK’s Hotel Booking Agent’s Association (HBAA), explores the aftermath of GDPR with HBAA members. In the run-up to deadline day, there was clearly still great uncertainty about GDPR and many people ...

Why North Africa is emerging as a destination for MICE business

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, examines the rise of North Africa as a business event destination. [hr gap=”30″] The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business...

Event Horizon: Do you understand the younger generation?

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new CMW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I att...

Overcoming the digital divide in events

Caroline McGuckian, COO at Meshh, offers event organisers some tips for getting the upper hand on their digital cousins. [hr gap=”30″] In the race to create a great experience, event organisers can find themselves at a distinct disadvantage to their digital cousins. Whereas the latter can use vast quantities of granular data to optimise their websites and evaluate commercial value, the...

Maritim’s Mystic Mark on event trends for 2019

This year has seen a number of new and unique trends impact the marketplace. Maritim Hotels’ Director of International Sales, Mark Spivey, looks ahead to likely meeting and event trends for 2019.  [hr gap=”30″] Assisting the apprentice: All too often graduates enter the workforce with only theoretical knowledge of the industry and a lack of hands-on experience. Next year the industry w...