Expert Opinion


Understanding analytics: tracking the attendee journey around your event

By Vanessa Lovatt, chief evangelist at Glisser   Event success was once measured by attendee numbers rather than what attendees actually did once they were in the room. However, the transition from in-person to online events has created a wealth of new opportunities to track and measure attendees’ event behaviour and engagement, offering greater insight into how the event has performed. Many ...

Why content is king when it comes to hybrid events

By Oliver Rowe Both event attendees and organisers around the world have experienced the many benefits of incorporating a virtual element into an event over the past year. Not only does it eliminate many of the barriers to attendance, such as costly conference passes and large time commitments, it makes more events available to individuals, no matter where they are located. Of course, there are ad...

Berlin’s face behind the BAB podcast voice

Berlin venue, the AXICA has published a new video for its Online Event Planner featuring our Berlin’s Awakening Beauties podcast meetings meister Mark Felstead. The AXICA lets Herr Felstead step into the light bringing our podcast host out from the shadows. Mark, we find out, moonlights from time to time in full technicolour to produce infotainment videos and, in this one, creates a sort of Mr Bea...

CMW Sessions Visits Far North Queensland

In the latest of CMW’s series of destination discussions, Iain Stirling speaks with Janet Hamilton, general manager, Cairns Convention Centre and Rosie Douglas, general manager partnerships & events, Tourism Tropical North Queensland (TTNQ). Together they describe how Far North Queensland and in particular Cairns has coped with the Covid-19 situation over the past 15 months, Cairns’ curre...

Incentive travel – a force for good

SITE chief marketing officer, Padraic Gilligan, takes a rhyme and makes the reason

Shaping the future

AIPC CEO Sven Bossu presents a new programme and an energetic approach to helping future leaders in the industry.   It is now a little more than a year since I took the helm at AIPC and, as for many of you, the last 12 months have been a professional rollercoaster. At this moment, the sentiment is turning more positive and that is not only due to springtime weather in Europe.  The high-speed ...

Adapt to succeed

Chief revenue officer at Splash, Eric Holmen, shares a view on how the pandemic and shift to virtual permanently changed event marketers’ roles   Event marketers juggle hundreds of tasks and wear many different hats. It’s what they do. But over the last 12 months, event marketers have found themselves wearing more unfamiliar and even uncomfortable ones. Digital marketer. Data integrator. Tech...

Video: A Conversation with… Dubai Tourism

In the latest of CMW’s series of destination discussions, Iain Stirling speaks with Steen Jakobsen, vice president at Dubai Tourism. Steen describes how Dubai’s events industry has coped with the Covid-19 situation over the past twelve months, Dubai’s current position and shares some ideas on the strategy for recovery in 2021 and beyond.

Fit for Future: ACE of M.I.C.E. set to mark a special return, in-person in Istanbul

Istanbul’s ACE of M.I.C.E. Exhibition by Turkish Airlines (AME), the first truly international MICE industry tradeshow in Turkey, which now has a seven-year history, is set to return, 28-30 June 2021, for its eighth edition at Istanbul Congress Center. Clearly, international visitors are advised to check country travel advisories and health regulations in this fast-changing landscape due to the pa...

EdTech: The way of the future fast lane to learning for events?

The pandemic has exposed the weaknesses in traditional learning methods in the classroom and in corporate events, accelerating the spread of EdTech, says Hosni Zaouali (pictured):   The coronavirus pandemic has disrupted many industries. And it was inevitable that corporate event planners were among the business sectors that suffered the most. To survive, these organisers had to adapt. They q...

Purist, Pivoter or Production Company?

Heidi Williams asks: ‘What kind of virtual event platform are you using? The purist, the pivoter or the production company?’   There has been an explosion in virtual event platforms, with hundreds of vendors to choose from, so narrowing it down to a shortlist is no easy task.  It can help to understand the provenance of your provider because ‘where’ they’ve come from will influenc...

Have we done our homework?

By Nina Erneker, Business meetings consultant and place branding strategist: If you’ve read some of my blogs, you’ve probably noticed that I don’t consider congress tourism as ‘tourism’, but that the meeting industry goes far beyond the parameters of tourism. It is a sector that cuts across affects or even directly interferes with the competencies of several departments or sectors. I w...