Expert Opinion


Measuring the value of events

What value does an event have? Danielle Curtis, Exhibition Director for Reed Travel Exhibition’s Middle East, Arabian Travel Market & IBTM Arabia, looks at the measurement options available and gives examples of how to use them. How do you measure something where the concept of success is difficult to pin down, and there are so many potential outcomes? For some, it’s enough to know huge benefi...

Why local experiences are key to authentic travel

Authentic travel is all about authentic local experiences, says Didier Scaillet, CEO of SITE.   It’s almost a year since I grasped the reins at SITE, aka Society for Incentive Travel Excellence, and it’s been quite the ride. As I look back at 2018 I can say: “A lot done, a lot more to do!”.  In 2018 SITE reached its biggest ever membership number. In our 45-year history we’ve never exceeded 2...

How to meet the needs of millennial travellers

In this guest blog, AIPC President Aloysius Arlando looks into the future and highlights the importance of meeting millennial business travellers expectations.   By 2020, millennials will make up more than half of the global workforce and account for the largest segment of business travellers[1]. Millennials are a unique group, with expectations and experience-seeking that is very different from t...

Fever pitch on Brexit

James Heappey MP, chair of the UK’s All-Party Parliamentary Group for Events, tells CMW about the UK event industry’s Brexit concerns.   The Brexit debate has reached fever pitch, and I’m not sure that anyone is really enjoying it beyond those few politicians and journalists for whom this defines their politics. My constituents tell me that they’re sick of it. Many of them oppose the deal tha...

Changing perceptions of the Middle East

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, explains how the fortunes of the Middle East have changed, and why it’s now one of the hottest destinations in the meetings and events world, ahead of IBTM Arabia 2019 in March.   Traditionally, the Middle East has been perceived as the cradle of civilisation, an ancient and holy land, characterised b...

Event Horizon: Sustainability is not a fad

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by CMW’s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this third instalment, he locks horns with Veganuary, and wonders if sustainability is getting trend-ified.   2019 has arrived, and with the advent of the new year comes the time for many of ...

Five tips to find the best venue for your event

By Peter Jack, Founder and Director of Australia-based EMG Events Agency Before getting into the rhythm of planning an event and choosing a venue, it is important to first understand the objectives and expectations. Researching and sourcing venues takes time, patience and a clear brief.   Location, location, location To kick-start venue research, you need to ask yourself (or your client) key ...

2019 – the year of gamification?

Having devised cutting-edge events for blue chip companies such as Nationwide Building Society, Vodafone and IBM for over two decades, leading creative agency UKSV has its finger firmly on the pulse of the business events universe. Here’s what they have to say about gamification, a trend which is set to explode in 2019.   If you haven’t already been involved with ‘gamification’, then get read...

A bright future for business events in Latin America

Latin America is rapidly emerging as a vibrant player on the business events scene and one that is grasping all the many opportunities for growth. David Hidalgo, Show Director, IBTM Americas, looks forward to the future of business events in the region and reveals his passion for turning LATAM into a driving force in the business events sector   What’s hot in business events at the moment? Gr...

Committing to quality

IACC CEO Mark Cooper identifies some of the unexpected benefits of quality standards.   You’d think answering the question, ‘Why are quality standards important?’ would be simple and straightforward – of course they are important. And, on a basic level, this is perfectly correct, but to truly understand the benefits to conference and meetings venues requires a deeper understanding of th...

Meet Ottawa: engineered for conferences

Lesley Mackay, Director of Meetings and Events at Ottawa Tourism, explains why engineers feel right at home when they meet in Canada’s capital city   If Canada were a city, Ottawa would be it. As the country’s capital, Ottawa is a city that tells the stories of Canada like no other. It’s the place where Canadians gather to celebrate their shared heritage. And it’s a region of natural beauty, ...

Edmonton: Building a more sustainable future across Canada

Barb Stuhl-Smith (pictured), the business development account manager at Edmonton Tourism, explores how Edmonton is building a more sustainable future by fostering alternative energy innovation across Canada. With over 2,300 hours of sun per year, solar energy as a renewable resource is swiftly becoming more common in the capital of Alberta – Edmonton aka Canada’s sunniest city. Emerging at an unp...