Expert Opinion


Safety in numbers

CMW turns attention to innovation in the field of event tech security, exploring topics like GDPR and facial recognition. Geoff Revill (pictured), Krowdthink’s MD and CEO, shines light on GDPR in event tech security. The GDPR has caused great concern in the events industry, especially in event technology. When an event organiser utilises a 3rd party product to obtain or process visitor information...

At the heart of it…

Paul Martin, director of sales for EMEA at event management platform EventsAIR, explores what he feels is at the heart of event success: social media. All event planners understand that one of the primary keys to event success is attendee engagement, however there are a number of ways to achieve this and choosing the right approach for your audience can present a challenge.  One approach that has ...

Edmonton: Building a more sustainable future across Canada

Barb Stuhl-Smith (pictured), the business development account manager at Edmonton Tourism, explores how Edmonton is building a more sustainable future by fostering alternative energy innovation across Canada. With over 2,300 hours of sun per year, solar energy as a renewable resource is swiftly becoming more common in the capital of Alberta – Edmonton aka Canada’s sunniest city. Emerging at an unp...

How independent hotels are closing the gap on chains for events

New data from Cvent suggests that independent hotels are closing the gap to large hotel chains as destinations for events. The 2018 Global Planner Sourcing Report included survey responses from nearly 3,000 event planners worldwide, including nearly 300 planners in the UK. It shows that there is a greater desire to deliver a more unique onsite experience for event attendees. Planners are actively ...

Making a point on wellbeing in M&E

Sarah Mayo, (pictured top) co-founder of newly launched POINT3 Wellbeing (a UK company that supports people and businesses with health and wellbeing programmes) speaks to CMW and sheds some light on health and wellbeing within the international business events sector. Stress management and positive mental health are increasingly on the agenda of companies that recognise the urgent need to combat t...

Essential measurements

International Association of Conference Centres’ CEO Mark Cooper discusses some essential elements for measuring the meeting experience. Food and wellness-based trends can be fleeting by nature; however we’re seeing an unprecedented increase and they may be here to stay. In IACC’s recent Meeting Room of the Future report we found that 57% of venue operators said “experience creation” was an import...

Q&A: Brand storytelling is not an option anymore, it is who you are

By Geoff Andrews, CEO of WorldHotels People have been telling stories for thousands of years, and still they have a powerful effect on people. But how does successful storytelling work in the hospitality world? In this Q&A session, WorldHotels CEO Geoff Andrews explains why storytelling is particularly important for independent hotels, and which hotels he believes have already perfected storyt...

Montréal: Making room for robotics

Generating CAD$1.8m (US$137.5m) in tourism revenue for Montréal and Québec, the Palais des congrès de Montréal Convention & Exhibition Centre is set to host the international final of the World Robot Olympiad (WRO), 13-15 November 2020. Organised by Zone01, the event will draw 2,000 participants to Montréal. This international competition attracts students between the ages of seven and 25 from...

Talking about Toronto’s tech boom

Mark Crawford, Business Events Toronto, writes about the tech boom taking place in Toronto, Canada. Toronto has emerged as one of the world’s fastest-growing tech markets, and groups choosing the city for their meetings are poised to benefit from what’s happening here in the sector. Not only is Toronto an appealing international destination to people from all over the world, it has a large proport...

Embrace the spirit of GDPR

David Chalmers, senior marketing director, Europe, Cvent looks at how the industry can embrace the spirit of GDPR post the law now in effect.  The General Data Protection Regulation (GDPR) is now legal. There’s no going back, no Brexit-like revisions or potential U-turns. Whichever way you look at it, GDPR has and will continue to be a big deal for the MICE industry and the way we now handle data....

Keep your customers close

Melbourne CEC chief executive Peter King on the importance of embracing the customer journey. These days centres need to put a major effort into staying ahead of the competition by understanding who their customers are and what’s important to them. At the Melbourne Convention and Exhibition Centre (MCEC) that has meant a specific initiative focusing on the Customer Journey that we undertook two ye...

Nourishing business

CMW welcomes IACC CEO Mark Cooper who kicks off the first in a series of columns from the international venue association. There is plenty of nourishment in this inaugural article. Food and wellness-based trends throughout the globe can be fleeting by nature; however we’re seeing an unprecedented increase in them and they may be here to stay. In recent months I have delivered live educational even...