Features

International Confex: Why protect your intangible asset?

During last week’s International Confex 21 in London, the show’s Brand Experience Theatre hosted a discussion under the title ‘Why protect your intangible asset?’. The debate was led by Mark Ford, director of Whitespace XPO and WE Create at Whitespace Group, and explored how for most businesses the most intangible asset is a positive brand identity. Ford suggested that intangible asset...

International Confex: ‘Championing diversity, equality and inclusion together’

International Confex 21’s Association Event Forum saw its seventh session of Day 1 held under the title ‘Championing diversity, equality and inclusion together’. The panel discussed what event associations were doing to support the vision of an events industry where diversity, equity and inclusion are not just words, but relate to action. Speakers for the event included: Caroline Jackson, vice-cha...

International Confex: Key skills for (corporate) event planners looking to succeed

International Confex 21’s Let’s Do London theatre saw its fourth Day 1 session, 1 September, held under the title ‘Key skills for (corporate) event planners looking to succeed’. The panel of corporate event planners discussed how they’ve adapted their skills during the pandemic and how they see this looking in the future. Speakers for the event included Edward Poland, co-founder of Hire Space; Cla...

Who owns the data?

Global event auditor BPA president and CEO Glenn Hansen discusses the need for standards in digital events, including data ownership: In June 2020, we at BPA Worldwide published an open letter to the industry on the subject of data leakage in the bidstream. It was still early days of the Covid pandemic and digital events were just becoming du jour. Our writing at that time pertained to the digital...

ICCA statistics ‘reinvented’

It is no surprise that the annual ICCA destination rankings have changed in format, quite radically, due of course to the effects of Covid. All comparisons with previous years are pretty much redundant and the association went for the option of ‘reinventing’ its avidly awaited report on the international meetings market to show just how its members and associations had coped with the unprecedented...

CMW speaks to Vaibhav Jain

Michael Jones talks with Vaibhav Jain, CEO and Founder of Hubilo, about his career, Hubilo, and the future of the events industry.   What do you think is the next major adaptation in the global event tech industry?  There are three aspects to events now and how virtual events are evolving. There is content, which the organisers bring in through speakers, etc. The second is the community, where all...

Emergence of the ‘new’ hybrid

International branding agency INVNT’s CEO and COO of the INVNT Group Kristina McCoobery, INVNT APAC MD Laura Roberts, and INVNT EMEA MD Claudia Stephenson reflect on how their agency has worked with the new hybrid reality:   We’ve seen conferences and meetings take on many different iterations across the globe since last March, as a result of coronavirus restrictions on in-person gatherings, ...

Islands in the stream

In a new series concentrating on island destinations we look at Iceland and Ireland:   Iceland Meet in Reykjavik’s director of marketing, Sigurður Valur Sigurðsson shares some insights on how Iceland is planning its return to international MICE business: We have used the last year and a half to reorganise and focus on what makes Iceland unique as a MICE destination. Last year Meet in Reykjaví...

Sharjah turns a new page for business

With Expo 2020 Dubai looming into view and the Emirates positioning themselves to take advantage of global business events reopening, CMW hears from H.E. Saif Mohamed Al Midfa, CEO of Expo Centre Sharjah:   How have you coped in Sharjah and the United Arab Emirates (UAE), from a business events point of view, over the past 15 months? Even though the world is still struggling with the cor...

Seville preparing for MICE recovery boost from strong hotel pipeline and airport expansion

The southern Spanish city of Seville has been growing its venue and hotel capacity during the pandemic with a portfolio of projects including a pipeline of 40 new four- and five-star hotels. The new openings will deliver 3,000 new rooms, including in hotels with character and traditional vibes, and others with a modern design. Brands in the mix include the Radisson Collection Hotel, Marriott Autog...

NFTs in the digital age of events

Cameron Roberts explores how NFTs can be used to benefit events The events industry is emerging from an era of digital only events to return to the live setting. But there is no escaping that the online world is now tied to events businesses, and ground-breaking technology will shape the future of events. This symmetry between the digital and physical world is echoed in the use of a non-fungible t...

Driving immersive hybrid experiences with Augmented Reality

Nextech’s Chris Burton discusses the power of Augmented Reality to optimise virtual events Technology and Augmented Reality (AR) are changing how we live, work, shop, learn and play. The global pandemic has taught us to look through a different lens, exposing new, more interactive ways to consume content. New digital experiences are rapidly taking over the ‘New New’ economy, especially in the even...

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