Features

VOK DAMS Digitalisation Index: How digital is your event marketing?

International event and live marketing agency VOK DAMS is offering companies worldwide he opportunity to assess their current digital maturity in event marketing for free via the agency’s own Digitalisation Index. The Index uses defined dimensions to determine to what extent a company has progressed in the digitalisation of event marketing. Companies receive an objective overview of their current ...

How to shake it up on stage for maximum effect

Paul Colston talks to international broadcaster, presenter, events host and MC, Paul Coia, who imparts a wealth of stories, experience and tips for public speaking.   How did you first get involved in the corporate events world? Was it a natural step from your TV and radio work and how are those skills transferable? I was presenting the Holiday Show on BBC1 in the UK and Thomas Cook asked if ...

Destinations International releases ‘Destination Promotion: A Catalyst for Community Vitality’ report

Destinations International has released, at the Destinations International Marketing & Communications Summit 29 February, a groundbreaking industry study entitled ‘Destination Promotion: A Catalyst for Community Vitality’. The research demonstrates the far-reaching positive impacts of destination promotion, extending beyond the tourism industry to benefit the entire community. It reveals how a...

Building and bridging cultures – Incentive Travel’s higher purpose

SITE chief marketing officer, Padraic Gilligan meets some travelling free spirits and applauds their philosophy: I was reminded recently how live events unleash way more than the simple sum of their parts. I was live and in-person in Barcelona recently for IBTMWorld and, during a camp fire chat at the show, I met a very special duo, a mother and daughter, who truly believe in, nay, live, the trans...

AI: A future of possibilities, but beware of fakes

As AI dominates the industry’s debate, Paul Colston and Paul Cook investigate a case of ‘mistaken’ identity in the conference hall: In September 2023, stateof.ai claimed that there were over 100,000 developers working on generative audio tools for AI alone, while Gartner believes that by 2025 30% of outbound messages from large organisations will be synthetically generated, up fr...

Looking ahead

 AIPC’S CEO, Sven Bossu highlights three trends likely to impact the venue scene this year: Every year I scroll through all the different list of “things to watch out for in 2024” and this year is no exception. And 2024 promises to be an interesting year by the looks of it. Of a total of 27 unique trends found, I would like to highlight three which will/are impacting the AIPC community. Number One...

In pictures: CMW launches Lunch Club in London

CMW  held its inaugural Lunch Club get-together at London’s Clermont Hotel, 29 January – a chance to hear all about key destinations’ trends, challenges, and projects in a relaxed setting. London-based representatives met with the CMW  team and discussed a range of issues, offering insights which, we hope, will inform many of our future features. With thanks to our venue, The Clermont and sponsor ...

The Danish water industry makes a racquet

A unique doubles match took place at the World Badminton Championships in Copenhagen, where the Danish water industry met representatives from Asia to talk trade. The Confederation of Danish Industry (DI), the Ministry of Foreign Affairs of Denmark, and the sustainability-focused non-profit State of Green came together at the World Badminton Championships – hosted by Copenhagen in August 2023. At ...

When Claudia met Reggie

At Cvent CONNECT Europe recently, BAFTA award-winning presenter, Claudia Winkleman sat down with Cvent CEO and founder, Reggie Aggarwal to discuss everything from Blackstone’s recent multi-billion dollar acquisition to use of generative AI. CW: It has been just over six months since Cvent became part of Blackstone. How’s that going? RA: Blackstone took us private a few months ago after we’d been t...

Next steps towards Net Zero

Catie Owen finds out more about the new guidance documents released by the Net Zero Carbon Events initiative On 11 December 2023 at ExCeL London, the Net Zero Carbon Events (NZCE) initiative published seven best practice guidance documents for the events industry. Launched in 2021 following COP26, one of the initiative’s goals is to provide resources that aid the international events industry in d...

AI: A future of possibilities, but beware of fakes

As AI dominates the industry’s debate, Paul Colston and Paul Cook investigate a case of ‘mistaken’ identity in the conference hall. In September 2023, stateof.ai claimed that there were over 100,000 developers working on generative audio tools for AI alone, while Gartner believes that by 2025 30% of outbound messages from large organisations will be synthetically generated, up from less than 2% in...

Survey of association conference planners indicates changing attitudes to bleisure

Bleisure visitors – people who add extra days to their conference or business trip for leisure activities such as sightseeing, sports, entertainment, or simply relaxation – have been growing fast in Europe and beyond, as growing numbers of people choose to prolong their business trips for leisure purposes. Because of the number of participants they attract, association conferences have the potenti...

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