Features

Islands in the stream

In a new series concentrating on island destinations we look at Iceland and Ireland:   Iceland Meet in Reykjavik’s director of marketing, Sigurður Valur Sigurðsson shares some insights on how Iceland is planning its return to international MICE business: We have used the last year and a half to reorganise and focus on what makes Iceland unique as a MICE destination. Last year Meet in Reykjaví...

Sharjah turns a new page for business

With Expo 2020 Dubai looming into view and the Emirates positioning themselves to take advantage of global business events reopening, CMW hears from H.E. Saif Mohamed Al Midfa, CEO of Expo Centre Sharjah:   How have you coped in Sharjah and the United Arab Emirates (UAE), from a business events point of view, over the past 15 months? Even though the world is still struggling with the cor...

Seville preparing for MICE recovery boost from strong hotel pipeline and airport expansion

The southern Spanish city of Seville has been growing its venue and hotel capacity during the pandemic with a portfolio of projects including a pipeline of 40 new four- and five-star hotels. The new openings will deliver 3,000 new rooms, including in hotels with character and traditional vibes, and others with a modern design. Brands in the mix include the Radisson Collection Hotel, Marriott Autog...

NFTs in the digital age of events

Cameron Roberts explores how NFTs can be used to benefit events The events industry is emerging from an era of digital only events to return to the live setting. But there is no escaping that the online world is now tied to events businesses, and ground-breaking technology will shape the future of events. This symmetry between the digital and physical world is echoed in the use of a non-fungible t...

Driving immersive hybrid experiences with Augmented Reality

Nextech’s Chris Burton discusses the power of Augmented Reality to optimise virtual events Technology and Augmented Reality (AR) are changing how we live, work, shop, learn and play. The global pandemic has taught us to look through a different lens, exposing new, more interactive ways to consume content. New digital experiences are rapidly taking over the ‘New New’ economy, especially in the even...

The art of serendipity

Hugo Slimbrouck, specialist in global destination and venue marketing, discusses incentive travel as a business and motivational tool in a post Covid-19 age How healthy is your human capital post Covid-19? Many industries have suffered from Covid-19 and bringing their people back together will be a major requirement for companies on the road of recovery. Initially an invention to boost sales, ince...

Seoul invites world on virtual tour

2021 Virtual MICE Show: SEOUL LIVE ON, an event hosted by the Seoul Tourism Organisation on 21-22 July, saw international and domestic MICE industry buyers and sellers come together on the Seoul Virtual Platform. Entering the event, e-visitors were greeted by a Seoul-style virtual island. Within this island were buildings modelled on significant Seoul landmarks, which directed attendees towards di...

Feeling the breeze of optimism

AIPC CEO Sven Bossu sees the sun shining again for convention centres and the sustainability agenda: Preparing the AIPC Annual Conference is a great opportunity to reach out to our members and get a feel of what is really going on in the world of convention centres. While I am writing this column, it is 27°C outside, sunny and with a beautiful blue sky – which is exactly the sensation I get when t...

Hopin launches free plan – an interview with Anthony Kennada

The pandemic has been a turbulent time for many events businesses, however virtual platforms have thrived in this time of great change. One such platform is Hopin, which has grown rapidly over the last 15 months. Now one of the major players in the digital space, the company has launched a free plan for its events solution. To find out what digital events look like once we return to live, as well ...

Dutch dynamism gives head-start to events reopening

The event sector is reopening and the EU Digital Covid Certificate is set to make travels and events in the EU much easier. This is the sentiment expressed by RAI Amsterdam, international organiser and Amsterdam’s largest conference and exhibition venue, following the reopening of the Dutch event sector on 1 July. This reopening was assisted through the holding of successful pilot events organised...

GSMA celebrates the return of MWC Barcelona

The Global System for Mobile Communication (GSMA), an industry organisation that represents the interests of mobile network operators, is celebrating the safe and successful return of its MWC Barcelona, the world’s largest mobile ecosystem event. MWC21 took place 28 June-1 July and was very different from past editions.  The first physical-virtual event of its kind saw executives, exhibitors, and ...

Berlin’s Awakening Beauties – Series 3

Episode 4 – Opening shots and sustainable practices We take a longer and more winding route than usual through this episode as our host Mark Felstead strides out to visit some of his favourite Berlin hotels and venues and conducts a vox pop report on local reaction to Berlin opening up. He finds out how business guests are once again checking into hotels, and the city’s cafes and restaurants are o...