Features

Blockchain, the new currency for conferencing?

Ramy Salameh looks at the implications of this new technology made famous by cryptocurrency Bitcoin and says it could be a major driver for meetings, as featured in issue 93 of CMW. Blockchain is being perceived as the next ‘game changer’ since the arrival of the internet. Its technology facilitates and underpins digital currencies such as Bitcoin and Ether. The phenomenal upsurge in the value of ...

Future Meeting Room

Ramy Salameh reports on how Germany is thinking ahead with its Future Meeting Space project. Three million meetings, conventions and events take place every year in Germany, attracting 380m participants, making it second only to the US for international association conferences. Germany’s latest Meeting & Event Barometer, 2016/2017, showed that the number of international visitors attending mee...

Fancy a festivalisation refresh?

Antony Reeve-Crook explores ‘festivalisation’ and the business of making the main event. The ultimate incarnation of an event, either industry or consumer, is the festival, and not just by virtue of their size. Festivals take a community and deliver an identity through shared experience. Whether industry specific such as the Cannes Film Festival, or more generic such as South-by-South-West (SXSW),...

Focus and flexibility

AIPC president Aloysius Arlando says flexibility is key to taking advantage of opportunities in the year ahead. Was 2017 a good year for the 186 AIPC members? In most performance terms, 2017 was in fact a very good year as a continuation of a growth pattern, since the global financial crisis in 2008, at a rate that has even exceeded growth in global GDP. However, it was also a time of many challen...

South Africa signals room to grow

South Africa’s business events industry catapults into a new era of growth and synergy, writes Sarah-Claire Picton. In the eve of a new era, South Africa ranks among the top ten long-haul destinations for hosting international and regional meetings and conferences. Thirsty to understand more about the country’s meetings industry push, CMW traverses the African continent to talk facts, forecasts an...

Reward more than revenue gains

Antony Reeve-Crook looks at applying a digital strategy to organisational culture. One of the big questions to arise from the merger between event giants Informa and UBM is the impact that the resulting entity will have on their combined ability to offer a personalised service. With the formation of such as large company, the ability to provide a personal touch is often seen as diminished, however...

Exposition Universelle

CMW attended the historic opening of Paris’ new convention centre, the largest conference centre in Europe. Despite a spate of tragic terror incidents in recent years, Paris is looking towards a dynamic future, with the 2024 Olympic Games on the horizon, and events including the Art Paris Art Fair 2018 billed to be bigger than ever. There’s also the prospect of the city holding the World Expo 2025...

Into the deep

Martin Fullard chats to UK-based agency Deeper Blue’s Laurence Croneen about the agency’s beginnings and its international expansion. Founding directors Laurence Croneen and Jeremy Garbett set up UK-based agency Deeper Blue in the wake of the financial crash in 2008, after realising that a shift in global economics required a shift in attitudes towards events. Croneen took time out of his day to s...

Breaking with convention

Conventions and business events are evolving all the time. [In 2017] one of the leading exhibitors at the world’s largest motor show, IAA Frankfurt, took its involvement to new heights with a convention that reflected the future of the brand – outside of the main event. Mercedes-Benz took its involvement beyond the main stage of Germany’s renowned motor show off-grid before the new year, joining f...

Morocco MICE

A year-round climate, good infrastructure, luxury accommodation  and incentive options have established Morocco as a global mice destination, says Stephanie Ackland. Magical Marrakech The main MICE hub of Morocco is Marrakech, in-part due to its location and its experience in the sector. The city is a popular choice for companies, attracted by the accommodation and venue options, as well as the ci...

Future vision in Denmark

Paul Colston takes in the second edition of copenhagen’s Tomorrow’s Urban Travel Conference The trends, challenges, and opportunities that will define urban travel in the years to come, and how we get ready to face them, formed the core of the content at the Tomorrow’s Urban Travel (TUT17) conference in Copenhagen, 11-13 October. Hosted by city tourism board Wonderful Copenhagen, the conference bo...

In the Red City

I had a fam in Africa, at the foot of the Atlas Mountains, to rework Karen Blixen’s famous opening to her autobiographical classic, Out of Africa – the familiarisation trip to Marrakech being hosted by Mövenpick Hotel Mansour Eddahbi and the destination management company (DMC), Exclusively Morocco. Literary references aside, the imperial walled city of Marrakech does not disappoint. The snow-capp...

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