Features

Talking ’bout digitalisation

CMW embraces digital transformation, and gives room to event tech’s growing presence within the global events industry. Proceeds from global tech IPOs amounted to US$25.1bn in 2017, with 168% growth from 2016 (PwC, Global Technology IPO Review). The present-day digital dialogue is anchored in transformation and growth; and, as our event tech section reveals, advancements in technology open t...

Driving innovation in the digital economy

London Technology Week (LTW) returns this June to showcase the UK capital as a global tech powerhouse, Sarah-Claire Picton reports London, Europe’s ‘technology capital’, becomes a nucleus of digital innovation as London Tech Week enters its fifth edition, 11-17 June. Co-founded by promotional agency London & Partners in 2014, LTW is London’s largest crowd-sourced festival of tech featuring liv...

Thabethe’s targets

South Africa’s deputy minister of tourism, Elizabeth Thabethe, tells CMW about a big new ZAR110m bidding fund, a delegate boosting initiative and other new business event strategies. What is the biggest challenge today for South Africa in marketing itself as an international conference and events destination? The major challenge is probably financial constraints. South African Tourism is allocated...

Blockchain, the new currency for conferencing?

Ramy Salameh looks at the implications of this new technology made famous by cryptocurrency Bitcoin and says it could be a major driver for meetings, as featured in issue 93 of CMW. Blockchain is being perceived as the next ‘game changer’ since the arrival of the internet. Its technology facilitates and underpins digital currencies such as Bitcoin and Ether. The phenomenal upsurge in the value of ...

Morocco MICE

A year-round climate, good infrastructure, luxury accommodation  and incentive options have established Morocco as a global mice destination, says Stephanie Ackland. Magical Marrakech The main MICE hub of Morocco is Marrakech, in-part due to its location and its experience in the sector. The city is a popular choice for companies, attracted by the accommodation and venue options, as well as the ci...

In the Red City

I had a fam in Africa, at the foot of the Atlas Mountains, to rework Karen Blixen’s famous opening to her autobiographical classic, Out of Africa – the familiarisation trip to Marrakech being hosted by Mövenpick Hotel Mansour Eddahbi and the destination management company (DMC), Exclusively Morocco. Literary references aside, the imperial walled city of Marrakech does not disappoint. The snow-capp...

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