Africa

Coping strategy against Covid at Kenya’s KICC

A country famed for the stamina and resilience of its athletes, Kenya and its MICE industry has been digging deep in the marathon effort to beat Covid, as we hear from director business development services at Kenyatta International Convention Centre (KICC), Geoffrey K. Thande.   Kenya’s conference tourism sector, like most business sectors around the world, has been greatly affected during t...

Rwanda redux

The landlocked central African state is sticking to its tourism strategy for future international event success, with new hotels leading the virtual way, writes Paul Colston.   Rwanda has surprised many with its global tourism PR campaign in recent years, not least in the sponsorship of global brands, including a £30m (US$39m) three-year shirt sponsorship deal signed in 2018 with Arsenal Foot...

New CMO appointed for Western Cape official tourism, trade and investment agency

Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape in South Africa, has appointed Monika Iuel (pictured) as its new chief marketing officer. Iuel brings a wealth of experience and will lead the destination marketing organisation and communications and marketing teams at Wesgro from 15 March 2021. Iuel has previously she worked for an outbound tou...

Great Hotels of the World forms hybrid event partnership with PSAV

European-based hotel representation company, Great Hotels of the World (GHOTW), has announced a new partnership in the EMEA region with PSAV, a series of event production companies. Through the partnership, GHOTW hotel members will gain access to PSAV’s event technology, allowing them to facilitate face-to-face meetings with remote delegates and deliver hybrid events. The partnership, says GHOTW, ...

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