News

AIME 2018 kicks off in Australia’s host city, Melbourne

The Asia-Pacific Incentives and Meetings Expo (AIME) officially opened in Melbourne, 20 February, welcoming event professionals and exhibitors from over 20 countries to connect, learn and be inspired over two days of networking, exhibition and meetings. Held at the Melbourne Convention and Exhibition Centre (MCEC), AIME claims to be the largest show of its kind in the Asia-Pacific region. The show...

SITE appoints new head of events

Following the recent appointments of Didier Scaillet as CEO and Pádraic Gilligan as chief marketing officer, the Society for Incentive Travel Excellence (SITE) has announced that Tina Gaccetta (pictured) will join the leadership team as head of events effective 1 March. In this new position for the association, Gaccetta will be responsible for both strategy and execution of events hosted by SITE a...

Janet Street Porter confirmed as Confex keynote

Janet Street Porter CBE has been confirmed as the keynote speaker for day two of International Confex. The popular media commentator, journalist and broadcaster will take to the stage for the keynote session of the day, however there will also be an additional visual element to her speech with 3D and holographic experts Musion adding theatre to the stage throughout the two-day show. Street Porter ...

Sochi signatures: National convention bureau inks deals to help Russia’s regions attract major events

Russia’s new National Convention Bureau Association has signed a raft of agreements with individual Russian regional administrations to help drive events and investments to them. The agreements were signed at the Russian Investment Forum held 15-16 February in the Black Sea resort of Sochi. A session ‘Business Events: is there a new tool that could boost the investment attractiveness of Russ...

From Washington to Sydney, Madame Tussauds invites visitors to experience AR

Creative technology specialist Cassette has been appointed by tourist attraction Madame Tussauds to deliver an AR experience for visitors in Washington, DC. Cassette has developed an augmented reality installation in the Madame Tussauds Washington, DC museum, whereby visitors will be able to reimagine themselves as the 46th US president, appearing behind the podium at the presidential inauguration...

Melbourne Convention Bureau (MCB) is driving citywide economic development

Business events in Melbourne have been identified as drivers of economic growth, beyond the direct dollar impact, by CEO of Melbourne Convention Bureau (MCB), Karen Bolinger. She highlighted – at the Asia-Pacific Incentives and Meetings Expo (AIME) on 19 February – how the Victorian state is evolving its business events offering thanks to its deeper engagement with government. Melbourne’s knowledg...

New organiser promises major overhaul of AIME and its hosted buyer programme

As Reed Exhibitions ends its contract for managing the Melbourne MICE exhibition AIME when the 2018 edition closes 21 February, incoming organiser Talk2 Media & Events (ME) has announced a major overhaul for 2019. Talk2 ME CEO Matt Pearce said the planned changes reflect the industry research the company had undertaken since being awarded the management contract. “It is clear that AIME has an ...

Helsinki launches app and opens door to smart city tourism

Internet provider Tencent and the city of Helsinki – the fastest transit city, from China to Europe – launched a new WeChat Helsinki mini program, 15 February. The new application, launched as part of the Chinese New Year celebrations in the Finnish capital, offers Helsinki travel information in Chinese to almost one billion WeChat users. In September 2017 the City of Helsinki and Tencent signed a...

Easyfairs makes things easier with rebrand

Multinational event organiser and venue manager Easyfairs has simplified the group’s activities under one umbrella brand ‘Easyfairs’. Previously the group was known as ‘Artexis Easyfairs’, with the venue side of the business (in Belgium and Sweden) branded Artexis and events in all countries branded Easyfairs. The group has also published an Activity Report, with key milestones h...

#Feel France

Aimed to ignite UK interest in France via a campaign that invokes the five senses, the France Tourism Development Agency (Atout France) has launched the second phase of its £2m (US$2.8m) budget pan-European campaign titled ‘#Feel’. Laying out four seasonal stages planned for the year, and broadcast in various ways and via multiple digital platforms, ‘#Feel’s’ 2018 digital activity commenced on 29 ...

Road from Austin leads to PCMA education powering 2018 European Association Summit

PCMA (Professional Convention Management Association) has announced it is to work with visit.brussels to enhance the education programme of the sixth European Association Summit (EAS), taking place in Brussels, 8-9 March 2018. PCMA will provide speaker and moderator support, while visit.brussels will lead the strategy, communications, structure and format of the event. A key session to be delivere...

18th CONFEC Red rocks in Marrakech

The 18th CONFEC Red event saw UK buyers meet with suppliers from 20 countries in early February at the Mövenpick Hotel Mansour Eddahbi & Palais des Congrès Marrakech. The agents and corporate planners participated in a full programme of B2B meetings, teambuilding and hospitality. CONFEC Red is aimed solely at UK buyers, and draws both established agencies, corporate organisers, as well as star...