World

#WeCreateExperiences: launch video a hit with UK media

The UK’s One Industry One Voice (OIOV) #WeCreateExperiences B2B campaign kicked off on the 7 December with its key messages of education, inspiration and reassurance receiving media coverage across national and regional broadcasters and publications, with organisers lauding that launch as an “overwhelming success”. The launch video, narrated by BBC TV presenter Clare Balding and including a ...

Destination marketing survey: take part now

The closing date for the Destination Marketing Post-Covid-19 Survey is fast approaching. The survey has been created to assist destinations, and the business and travel sectors within those destinations, in planning recovery activity after the Covid-19 pandemic. The survey takes approximately three minutes to complete and is part of a wider global engagement campaign by davies tanner entitled R...

Cvent signs multi-year tech partnership with Radisson Hotel Group

Event technology provider Cvent and Radisson Hotel Group (RHG) have announced a multi-year agreement for Cvent Transient Business Intelligence. Under the agreement, Radisson Hotel Group will use Cvent’s business intelligence software to evaluate and enhance property-level transient performance for 85 of its properties across Europe, the Middle East, and Africa (EMEA). Gianni Di Fede, RHG EMEA VP o...

IBTM World meets its Virtual challenge

The first ever IBTM World Virtual drew to a close with organiser Reed Travel Exhibition reporting nearly 13,000 business meetings having taken place and almost 8,300 meetings and events professionals attending over the course of the three-day event, which this year took place fully online. Of the hosted buyers that attended, 30% were new to the IBTM portfolio. The 700 exhibitors attending carried ...

1 in 2 optimistic about taking a trip in next 12 months, says survey

At its annual partner conference, explore ’20, Expedia Group revealed key considerations shaping travel decisions in 2021. Research from Expedia Group Media Solutions shows that travelers need reassurance in critical areas such as flexibility, cleanliness, and communication to consider travel now and in the future. It also shows that one in two travelers feel optimistic – that is, comfortable or e...

IBTM World Virtual crowns winner of TechWatch programme

IBTM World Virtual crowned the winner of its TechWatch programme, which sees a series of event tech startups pitching to a panel of judges. The finalists were narrowed down to five, with CLIPR being picked as the eventual winner. CLIPR uses machine learning to analyse lengthy videos of recorded event content, breaking it down into more easily consumable chunks. It also creates ‘meeting recaps’ to ...

IBTM World to showcase 2021 Trends Report on IBTM TV

IBTM World will be unveiling its 2021 Trends Report during a session on its virtual IBTM TV platform tomorrow, 10 December. The report will look at future trends and how the meetings and events industry can build back better in the wake of Covid-19. It analyses different industries, geographical locations and consumer trends, and weaves this information into the performance of our own industry to ...

PCMA acquires Corporate Event Marketing Association

Professional convention management association, PCMA has announced it has acquired, 8 December, the Corporate Event Marketing Association (CEMA), a community for event marketers. It becomes a wholly-owned division of PCMA. The deal between the two organisations was signed after members of CEMA voted overwhelmingly in favour of the acquisition by PCMA. Based in Sacramento, California, CEMA began ov...

Davos World Economic Forum to fly to Singapore for 2021

Organisers of the traditional global gathering of political and economic elite, World Economic Forum, which is usually hosted in the Swiss ski resort of Davos, have moved the 2021 event to Singapore for health and safety reasons. Switzerland is still very much in the grip of coronavirus, with up to 10,000 cases a day reported in early November. Singapore has just 28 people being treated in hospita...

IBTM World Virtual announces TechWatch Live finalists

IBTM World has announced the five finalists for this year’s Tech Watch Live Award, the winner of which will be announced during IBTM World Virtual 2020 on 10th December. The finalists are all technology companies with new products or services designed to inspire and revolutionise the meetings and events industry. Finalists will have the chance to showcase their products to global buyers, influence...

Covid fast-track means a lively future for brands with hybrid, according to Ericsson

Brands have every reason to be optimistic about live marketing and its ability to work in their favour, due to an emerging blend of physical and virtual experiences. That’s according to senior marketers from telecoms giant Ericsson who spoke at the recent ‘The Future is Lively’ virtual event organised by the live marketing agency, Lively. Matt Smith, vice-president of global marketing at Ericsson,...

ENIT announces global partnership with IBTM Events

The Italian Tourist Board, ENIT and IBTM Events have agreed a year-long partnership which will include ENIT participation at the Reed shows IBTM World Virtual 2020, IBTM Asia Pacific 2021, IBTM Americas 2021, and IBTM World 2021. The partnership kicks off at IBTM World Virtual, 8-10 December 2020, with ENIT bringing its strong spirit of Italy to meet with event buyers in the shape of 23 Italian co...