World

Valuing the intangible

Pádraic Gilligan, chief marketing officer, SITE, looks ‘beyond’ ROI with a new White Paper   PCMA, with the support of Marriott and others, released an interesting White Paper in December entitled ‘Beyond ROI … to ROE (Return on Events): Measuring The Impact of Business Events’. Working with branding agency, Fruition Co, this White Paper makes a compelling case for a holistic appr...

How the hospitality industry can get back on track in 2021

The Hospitality Sales and Marketing Association International (HSMAI)  suggests the 10 next steps for getting the hospitality business back on track in 2021.

BCD Travel launches global Life Sciences Center of Excellence

BCD Travel, 3 February, announced the establishment of a Life Sciences Center of Excellence. The group has  expertise in the sector, and BCD Meetings & Events has an existing Life Sciences Center of Excellence. The company says its new launch will strengthen BCD’s ability to provide integrated offerings specific to the life sciences sector. BCD says it provides agency services to 90% of the to...

NEC CEO Paul Thandi and ex-Apple chief join InspiredMinds board of advisors

The CEO of NEC Group in Birmingham, Paul Thandi, and ex Apple chief of staff, Chris Broad have joined global AI and health technology media company InspiredMinds’ board of directors. London-based InspiredMinds has a community of 200,000 users worldwide and announced four new advisors to its board altogether, as the media company readies for the launch of an AI omnichannel for its community called ...

Why you should forget about the digital platform, and focus on experience

Christopher Bo Shields, chief creative officer and co-founder, Totem, says we should forget about which digital platform we are using, and focus on what matters – the experience.   Perhaps one of the most unexpected outcomes of 2020 – a year that was full of them – is the fact that virtual event platforms have become a huge point of discussion. But I’m going to say this: for...

Facebook enters video conference platform market

Facebook has introduced a new video conference tool and expanded its live streaming features in an update rolled out 24 April. The video conference tool, Messenger Rooms, will enable as many as 50 people to participate in a call, the company said in a statement. It will display a tiled layout of participant videos, up to 16 on desktop and 8 on mobile, resembling the design offered by competitor Zo...