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Three trends reimagining the future of incentive travel

How Canada delivers exceptional experiences for today’s travellers For all the changes we’ve seen over the past year and a half, one thing has remained constant: the strong demand for incentive travel programmes to reward top performers with unforgettable, once-in-a-lifetime experiences. Today, several microtrends have emerged that are reshaping incentive travel programme design and destination se...

What can the MICE industry learn from the pandemic?

An inside look into the new MICE White Paper, co-developed by Singapore Tourism Board, PCMA and UFI. The pandemic has been a tough time for the events industry, but there are opportunities and learnings to be had in the coming months. While many businesses are focussing on returning to 2019 levels, a group comprised of The Singapore Tourism Board (STB), PCMA and UFI have come together to advise on...

Seven reasons to meet in Cairns & Great Barrier Reef

The only tropical city in Australia with a professional business events industry, Cairns & Great Barrier Reef delivers meetings and events to remember. Here are the top seven reasons for choosing Cairns for your next conference. 1. A global business event destination surrounded by natural beauty Cairns & Great Barrier Reef is a natural choice for meeting and event planners wanting all the ...

Welcome to Zürich, Switzerland

On the way to sustainable events – a few simple steps!Zurich is one of the most sustainable convention destinations in the world, ranking third in the Global Destination Sustainability Index (GDS) 2019, so how can your next event benefit from our expertise? Start simpleAs with all changes, you should bring things in one step at a time.It is possible to increase the positive environmental and socia...

Madrid, Making safe business a pleasure

Welcoming, lively, cosmopolitan, sustainable, reliable, and safe, Madrid is a leading city in the business tourism sector.  And the international awards it has received, including the Best MICE Destination 2020 at the World MICE Awards and Europe’s Leading Meetings & Conference Destination, only serve to reinforce this fact.These recognitions are proof that the Spanish capital has been wo...

Vienna – A Pleasure Doing Business

The Meeting Destination Vienna offers lots of unique advantages that are well worth talking about. The world’s most livable city sets the perfect stage for your meeting. A welcoming, multicultural ambience in the heart of Europe that unlocks new synergies. As a meeting planner, you can take your cue from the typically Viennese blend of efficiency and enjoyment, while seeing for yourself how unpara...

Innovation events continue to take centre stage in Canada: Collision and World AI Summit

When the time comes to meet again internationally, conference-goers that choose to meet in Canada’s tech hubs, tap into a world-class brain trust. Connecting with some of Canada’s brightest minds and thought leaders, organisations can preview made-in-Canada solutions to the world’s greatest challenges, and explore Canadian technologies powering the future during tech festivals, B2B exchanges, tech...

Destination Focus 2021: Sarawak

“If an opportunity doesn’t knock, build a door – and that’s what we’ve done. It’s time to move forward together and collaborate; it’s the key to growth and accelerated recovery.” – Amelia Roziman, Acting CEO, BESarawak. Amid the lingering pandemic, collaboration is proving to be a key strategy to get the cogs moving for Sarawak. Various initiatives are rolled out and ready to give planners extra s...

Seoul’s Transformation Development

Bringing destination marketing into an online environment is one of the goals the Seoul Convention Bureau (SCB) had in mind when creating a digital resource for event organizers. SCB has digitally transformed the charm of Seoul, a global MICE destination, starting with a platform called Virtual Seoul for hosting online MICE events such as conferences, summits, and round tables. The beloved promoti...

Top 3 trends in Business Events for 2021

Over the past last year there’s been a major transformation in the business events industry where event planners have had to become adaptable, flexible and more imaginative in the ways events are brought to life. Melbourne business event suppliers are at the forefront of this every changing industry, and setting the pace with the latest trends to delivery outside-the-box-thinking and fresh perspec...

EVENTalytics: the event analytics tool to clearly measure success

Post virtual or hybrid event data has traditionally been indigestible or difficult to understand or use in any meaningful way. Not now, thanks to Showcase’s event-specific software EVENTalytics, which works alongside their online platform to provide data that is easy to read and accessible. Ben Collings, Showcase’s founder and managing director comments: “Event data and statistics are nothing new,...

Canada’s tech innovators supercharge meaningful events

World-class R&D and leadership in AI, fintech and digital media helps attract international business events with organisers keen on tapping into Canadian ingenuity to attract and engage audiences to their global events. Credit: Hiroaki Fukuda / Tourism Toronto From the software and platforms we rely on day-to-day, to the ones that go unseen yet keep us safe, Canada’s Information and Communicat...