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How MCB can help get you started with bringing your future event to life

Brimming with a vibrant multicultural population, live music and arts scene, incredible culinary dining experiences, and inspired hidden alleyways, Melbourne, Australia has much to offer conference organisers and delegates alike. Crowned ‘Oceania’s Leading Meetings and Conference Destination’ at 2020’s World Travel Awards, for the seventh year running, Melbourne offers international associations a...

Smart Badge: The Australian innovation for events in the Covid era

What started as an idea for a simple social distancing alert system developed by an Australian production company to help restart events in the wake of a global pandemic has evolved into a dynamic, automated safety device being adopted by multiple industries navigating the challenges of Covid-19. “Harry the hirer was looking for something to try and help the events industry get back up on its feet...

The Prepared, Hybrid MICE City of Busan

In 2020, with the unexpected outbreak and spread of the COVID-19 virus, the global MICE industry completely froze. However, even the worst crisis can encourage people to face new challenges and can be used as an opportunity for development and success. Much like other global MICE cities, Busan, Asia’s No. 5 MICE city (2019, UIA), has been experiencing difficulties amid the pandemic. Yet, despite i...

Warm up to winter ski incentives

While travel may be paused at the moment, that doesn’t mean we can’t all dream of the day when we can reward top achievers for their valiant efforts with the ultimate winter perk: a trip to Canada where deep powder skiing, adventure activities, a rollicking aprés ski scene and wide array of luxurious accommodations await. When the time is right to travel again, Canada will be ready. Here are the c...

Eco – Friendly City of Busan Builds ‘Sustainability’

Where should we start with the sustainability of the MICE industry? Beyond delivering the economic benefits of the MICE events, it is important to consider ways to bring a bright future to the next generations as well as to benefit contemporaries. Indeed, with the people interconnected and interdependent on the ‘global community,’ it is incumbent on all of us in the MICE industry to op...

The importance of in-person events to drive industry forward

Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear.  Human connection, local resources, and emotionally resonant experiences are at the heart of any successful business event strategy. Now, after so many months of webinars, conference calls, and online meetings, we recognise — perhaps more t...

Green Haven Switzerland

With the current crisis, it becomes more and more apparent that attendees of business events require much more than a direct flight to the destination, a comfortable hotel bed and good catering. Safety, a focus on sustainability and space to breathe have become increasingly important. Can Switzerland offer these and be a viable option after the crisis? Efficiency and reliability are in the Swiss’ ...

Sustainable journeys: Melbourne Skyfarm and Melbourne Convention and Exhibition Centre forge new paths

A spectacular new space in Melbourne, alongside Melbourne Convention and Exhibition Centre’s renewed focus on sustainability, make Australia’s second largest city a strong choice for socially conscious event organisers. If you’ve visited Melbourne, Australia in the last two decades, there’s a good chance your experience of the city was positively influenced by the work of sustainability innovator ...