Tech

How facial recognition can benefit your event

Pim Schoonderwoerd (pictured) and Paul Hassink of RAI Amsterdam discuss facial recognition, an emerging piece of technology with exciting applications for events and conferences.   As an organiser, you are always looking for ways to improve the visitor experience. Facial recognition is a technique that offers great opportunities to enhance the reception of event visitors. We recently conducte...

Travel buyers see new technology as a ‘fad’

Travel buyers are yet to be convinced by next generation technology, according to research conducted by the Business Travel Show. Approximately one fifth of the 134 European buyers polled believe that by 2022, bots, Blockchain and alternative realities (AR, VR, MR, XR) will ‘significantly improve booking, saving time and money’, but more than half claim it will have minimal to no impact on the ind...

Amex M&E expands tech partnership

American Express Meetings & Events, a division of American Express Global Business Travel (GBT), has announced it has expanded its attendee engagement portfolio via new partnerships with leading mobile event tool, Attendify, and the world’s first event marketing automation platform, Splash. With these new partners, American Express Meetings & Events clients now have a more robust suite of ...

Cvent takes its Event Evolution Model Down Under

Event technology specialist Cvent is to showcase its new events analysis tool at AIME, the Asia Pacific Incentives and Meetings Event show in Melbourne, 18-20 February. The company claims that, based on an analysis of more than 10,000 events, APAC event planners will now be able to compare and re-invent their events programme using Cvent’s Event Evolution Model. The tool, Cvent says, helps planner...

Blippar goes bust

UK augmented reality start-up Blippar has gone into administration. Investors failed to agree on emergency funding for a much hyped company that had claimed it would be ‘bigger than the internet’. The company was founded in 2011 by Ambarish Mitra and Omar Tayeb. Their technology allowed users to scan objects with their smartphones to generate animations. Malaysian sovereign wealth fund Khazanah Na...

Bring the delegate into your digital space

ExpoPlatform’s Tanya Pinchuk says organisers need to plan carefully to ensure a loyal digital audience. [hr gap=”30″] There are some who still fear the potential impact of online technology on the business events industry, that digital tools could potentially take control of the event away from the organiser as interaction takes place online instead of in the meeting space or conventio...

Technology adoption is key to measuring event ROI, says report

A new report released by end-to-end marketing software company Splash suggests that the events industry is entering a new era, in which high-performing companies are investing more in event technology. The report was put together alongside Harvard Business Review Analytic Services, and is titled ‘The Event Marketing Evolution: An Era of Data, Technology and Revenue Impact’. It surveyed more than 7...

Surveying the future of event technology

In this blog, the judges of IBTM World’s upcoming Tech Watch Award offer their thoughts on what makes a winning entry, surveying some of the industry’s most innovative technology. [hr gap=”30″] Q: What emerging tech trends do you see as having a significant impact on events and/or exhibitions in the next few years? Corbin Ball, founder of Corbin Ball Associates, chair of the judge’s pa...

Animated ‘fly-throughs’ set to put wind beneath sales wings at Hilton London Metropole

UK-based technical production company Metro Broadcast has launched a series of animated ‘fly-throughs’ for the Hilton London Metropole. The displays take viewers on a journey through the building, and are part of an attempt to support international sales at the venue. The animations are created from the perspective of the delegate as he or she walks from one conference area to the next, and are in...

MCEC appoints director of Information Technology

Melbourne Convention and Exhibition Centre (MCEC) has announced the appointment of Celeste Johnston as director of Information Technology, commencing 6 August 2018. Johnston joins MCEC from AGL where she was head of Digital Technology Quality Assurance Digital Transformation Capability leader. Prior to joining AGL, Johnston was head of Quality Assurance, Project Governance and Release Management a...

In pictures: London Tech Week 2018

London Tech Week (LTW) 2018 showcased the best of the capital’s tech sector to the rest of the world, 11-17 June. Kicking off the tech festivities was this year’s headliner event, LeadersIn Tech Summit from 11-12 June; the Mayor of London, Sadiq Khan, formally opened the festival on 11 June. Co-founded by promotional agency London & Partners in 2014, LTW is London’s largest crowd-sourced...

LeadersIn Tech Summit returns as LTW’s headline event

London Tech Week (LTW) 2018 showcases the best of the capital’s tech sector to the rest of the world from 11 – 17 June. LeadersIn Tech Summit kicks off as the headliner event, 11-12 June. The Mayor of London Sadiq Khan will formally open the festival on 11 June. Ahead of the festival, Khan said: “London is Europe’s largest technology hub and this year’s London Tech Week will again showcase they ve...