Tech

VOK DAMS Digitalisation Index: How digital is your event marketing?

International event and live marketing agency VOK DAMS is offering companies worldwide he opportunity to assess their current digital maturity in event marketing for free via the agency’s own Digitalisation Index. The Index uses defined dimensions to determine to what extent a company has progressed in the digitalisation of event marketing. Companies receive an objective overview of their current ...

TTA Snaps Up Brand Emotion

TTA, a global event management agency, has announced its acquisition of Brand Emotion, a leading brand experience and exhibition company, as part of its strategy to enhance creative content solutions for a high-profile client base. The two UK-based companies have enjoyed a longstanding strategic partnership and see the consolidation of the two businesses as an opportunity to accelerate growth. TTA...

Melbourne’s e-Guide gets a second edition with new features

The Melbourne Convention Bureau (MCB) is launching the second edition of its interactive Melbourne e-Guide. The goal behind the e-Guide is to educate and influence business event planners about the MICE industry in Melbourne, with plans for the e-Guide including highlights of the city’s strengths as a destination for business events. The e-Guide is set to include venues such as the Melbourne Crick...