AMERICAS – The 2014 Annual UFI Congress is being moved from Sao Paolo to Bogota, following Brazil’s withdrawal as host of the event.
The move was confirmed at the UFI Congress taking place in Seoul recently, and is allegedly the result of complications arising from Brazil’s World Cup preparation.
The congress will now be held at the Corferias exhibition centre in Bogota, Colombia, a previous host of the UFI congress, on 29 October to 1 November 2014. The new venue is also home to the 2015 UFI president Andres Lopez Valderama, Corferias CEO and president of AFIDA; the Asociación Internacional de Ferias de America.
Earlier this year UFI, the global exhibition association, formalised the creation of a Latin America Chapter to complement its existing European, Asia/Pacific and Middle East/Africa Chapters, an initiative driven by Lopez Valderama.
Although the venue has changed, retaining its location in South America continues UFI’s recognition of the growing importance of the Americas to the global economy and to the global exhibition industry.
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