Brisbane Marketing and the Brisbane Convention & Exhibition Centre (BCEC) claim to have secured conferences worth more than A$20m (US14.6m) for the city so far this financial year.
Lord Mayor Graham Quirk said 28 business events were set to bring in more than 11,000 delegates and create 35,000 delegate days for the city over coming years.
“This is great news for Brisbane as these conferences support our venues and hotels and provide flow-on benefits to our hospitality and service businesses,” the Lord Mayor said.
Conferences won for the city include the Australian College of Health Service Management Asia Pacific Annual Congress 2016, the International Conference for Adolescent Success in 2017 and 2019 and the International Conference on Document Analysis and Recognition 2019.
These four conferences alone should provide $3.3m in economic impact for Brisbane and involve 5,700 delegate days, according to Quirk.
“They also enhance Brisbane’s reputation as a research and innovation hub in fields such as life sciences,” the Lord Mayor added, saying that two more organisations were looking to bring their events to the city to tie in with the World Science Festival Brisbane, which takes place in March next year.
BCEC venue general manager Bob O’Keeffe said a collaborative approach was the key to winning conferences for Brisbane. He pointed out the BCEC had worked with Brisbane Marketing for over two decades on bids “to secure these high-yield events for the city”.