IBTM China has reported it is ahead of target with corporate hosted buyer confirmations for its 2018 event. The show, run by Reed Travel Exhibitions, returns in Beijing on 12-13 September and will include buyers from Hong Kong, Singapore, Macau, Russia, South Korea and Europe, as well as a large proportion of domestic Chinese buyers.Reed
Over 150 hosted buyers have confirmed from brands including IKEA, Johnson & Johnson Medical Companies (Shanghai), DBS Bank, Mary Kay China, Carrerfour China, Lenovo, NTUC Income, Philips, and Provident Capital Group Inc., and corporate buyers this year are expected to make up 30% of the total. Organisers say an average of 15 new hosted buyers are being approved each week, with an expected final number of 350.
Nicole Ci, event manager, IBTM China, says: “We are delighted with the number and high calibre of hosted buyer registrations so far, especially as achieving such a high percentage of corporate hosted buyers is not easy in the Chinese market.”
New international exhibitors confirmed for this year’s event include: Meliá Serengeti Lodge, Corinthia Hotels, West Prairie Tourism, GL Events, Astana CVB and Russia’s national CVB.
IBTM China hopes to attract 5,000 global meetings industry professionals for two days full of pre-scheduled business meetings. The event uses IBTM’s bespoke ‘matchmaking’ software to provide hosted buyers with a pre-arranged schedule of meetings.