Cvent is to open their first location in Germany, as announced at IMEX in Frankfurt, 16 May.
Highlighting Cvent’s ongoing expansion in the European marketplace, the new location will be their third European office and is said to support increased demand in the region as well as provide localised support for current Cvent customers.
The announcement comes after recent news regarding the company’s strongest year yet which saw the addition of thousands of new customers signed internationally.
“This is a very exciting time for the company. We are rapidly expanding our customer base in the UK and across Europe,” said Cvent founder and CEO Reggie Aggarwal (pictured).
David Chalmers, senior marketing director, Cvent Europe said: “Europe has been dominating the MICE industry with a 42% market share and the UK and Germany are the biggest source markets for that group business. Through our Cvent Supplier Network, we have seen a 23% increase in request for proposal (RFP) volume year over year in the EMEA region that clearly reflects the strong European MICE market.
“There has been tremendous growth in demand for meetings and events technology, especially in Germany where 31% of business trips can be attributed to meetings and events, and digitisation is key to industry growth,” added Chalmers.
Earlier this year, Cvent unveiled their new European headquarters based in Paddington, London. Cvent’s previous office, located in central London, did not have the capacity to accommodate Cvent’s growth and expansion in the region.
“Adding a third European location in Germany ensures we have the right people on the ground to provide local support and to respond to our customers’ needs and heightens our ability to provide best-in-class service,” added Aggarwal.
Across the globe, more than 3,000 employees now work for the company and Cvent expects to hire 1,000 more people by the end of 2018 to help fuel future growth. To support the increased headcount, Cvent will add more than 13,006sqm of office space worldwide.
Cvent also plans to open an office in Dubai later this year in order meet demand in the Middle East and Africa for its event and hospitality cloud platforms.