Cvent, a meetings, events and hospitality technology provider, has announced its partnership with Positive Impact, a company which aims to create a sustainable event industry. The partnership will compile research on sustainability.
At Cvent CONNECT Europe, a panel of industry experts led a discussion on the state of sustainable events and outlined how event professionals can meet UN ‘sustainable development goals’ (UN SDG).
The panellists included Fiona Pelham, CEO of Positive Impact, Nicola Stopps, CEO of Simply Sustainable, John Kelly, senior director of marketing at BCD Meetings and Events and Judy Elvey, director of marketing at Cvent.
Pelham, Stopps, Kelly and Elvey highlighted the key action items such as the importance of measurement, trends in client expectations and the collaboration between global event industry leadership and the United Nations.
The panel revealed the survey results, outlined takeaways from the ‘acceleration commitment’ and engaged the events industry with the UN SDG.
Statistics show that 7,500 event professionals from 58 countries have made commitments to act on sustainability by participating in the online survey.
Respondents cited climate action as their top event sustainability priority, which highlights that the population wants to understand the impact of travel on events.
Other priorities were food donation, health and well-being and education. Respondents were asked to commit to priorities and were given the opportunity to suggest their own actions to support each sustainable development goal.
All responses were collated and analysed by Positive Impact. The results were then used to create an ‘acceleration action’ to identify key actions for a more sustainable event industry.
Pelham discussed the research findings and defined immediate priorities for the global events industry:
- Gather 100,000 commitments for action via the UN SDG Action Campaign My World Survey
- Establish events as key opportunities to progress UN SDG number four, quality education
- Expand resources available to support a sustainable event industry
- Enable corporate organisations to report on events within their annual sustainability reports
Judy Elvey, director of marketing for Cvent, said: “There has been a lot of talk about creating a more sustainable events industry, but it is difficult to drive change with just conversation. One of the reasons this research and initiative are so important is because it raises the bar for our industry and paves the way for delivering more climate conscious events, in addition to educating and guiding event professionals on how to make their own event programmes more sustainable.
“Thousands within the industry have already shown their commitment by responding to the My World Survey, but I would urge others to have their say too! By sharing views and collaborating, we can create solutions and new processes which go above and beyond rhetoric and truly drive change, and work on a practical level too.”