Event technology provider Cvent and Radisson Hotel Group (RHG) have announced a multi-year agreement for Cvent Transient Business Intelligence.
Under the agreement, Radisson Hotel Group will use Cvent’s business intelligence software to evaluate and enhance property-level transient performance for 85 of its properties across Europe, the Middle East, and Africa (EMEA).
Gianni Di Fede, RHG EMEA VP of revenue management, commented: “We are pleased to expand our partnership with Cvent and leverage its world-class transient business intelligence solutions to expand our market share and maximise our corporate sales and marketing efforts as part of our ambitious five-year growth and development plan.”
“At Radisson Hotel Group, we believe that the road to recovery is closely connected to the effective utilisation of technology to drive results. Cvent’s solutions are crucial to helping our properties successfully navigate the RFP season, and ensuring we are in a strong position to attract guests and partners.
Patrick Smith, chief marketing officer at Cvent (pictured), added: “A deal of this nature not only reflects our two companies’ confidence in the future of business travel, but also highlights the increasingly important role technology plays in the hospitality industry to drive success.”
“With decades of industry expertise, we have the solutions hoteliers need to gain valuable insights and outperform their competitive set to win more business. We’ve supported tens of thousands of hotel clients through good times and bad, and deeply understand that in times of crisis, success means being there for your customers and delivering the solutions they need to not just recover but thrive long-term. This is why we are so excited to continue our long-standing partnership with Radisson Hotel Group and to work closely with their team growing and increasing their market share for years to come.”