Why chose Morocco for Business and MICE

1. Accessibility and Strategic Location

  • Bridge to the US, Europe, Africa, and Middle East
  • Easy airport access, close to city centres
  • Proximity to main markets
  • Stable destination with high-level security
  • Strategic international meeting point
  • Very good European and international flight connections

2. Proven Track Record in International Events

  • Morocco has a proven track record in hosting large international convention and congress events:
  • 2017 – 30th World LPG Forum – 1,500 attendees, 73 countries represented
  • 2017 – WAS (Wholesale Agreements and Solutions Group – Telecommunications)
  • 2016 – COP22 – 25,000 attendees over 12 days
  • 2015 – Clinton global initiative
  • GM – 17,000 attendees
  • GATT – 3,000 attendees, 123 countries represented
  • FIFA – 1,000 attendees

3Variety of accommodations and venues

  • Accessible venues, within close proximity of accommodation
  • Broad choice of auditoriums, forums, and meeting facilities, more in development
  • Good outdoor, modular meeting options
  • Wide choice of high-quality accommodation four-star, five-star and deluxe
  • Variety of unique accommodation options – boutique hotels, eco-venues, palatial riads, luxury bivouacs

4.Diverse locations and landscapes

  • Breath-taking vistas and natural scenery – mountains, deserts, palm-groves and coast
  • Iconic points of interest, ancient medinas, authentic kasbahs, Sahara Desert, Atlas Mountains
  • Unique experiences for meetings and incentives

5.Vision 2020: A comprehensive tourism strategy

  • Focused development of business and MICE tourism sector
  • Tourism focal points – new facilities, job creation, social initiatives, sustainable development
  • Proliferation of investment and development by leading global hotel chains
  • Strong investment in infrastructure

6.Culturally rich

  • Rich cultural diversity from North to South
  • Distinctive character across each city
  • Diverse culture reflected in the cuisine, arts & heritage, traditions, lifestyle and festivals

7.Accolades and Awards

  • 2017, 2016, 2015, 2014 – World Travel Awards – Best MICE resort in Africa given to Mazagan Beach Resort
  • 2017 – National Geographic Best City Award given to Marrakech
  • 2017 – World Luxury Hotel Awards – Best Scenic Environment MENA Region given to Palmeraie Palace
  • 2016 – ISO20121 – a first in Africa for delivery of COP22
  • 2015 – Conde Nast – Best Hotel in the World by readers given to La Mamounia


8.Other benefits to planning a meeting in Morocco

  • Attractive and abundant outdoor spaces
  • Attractive climate with year-round sunshine
  • Authentic destination for a memorable experience
  • Competitively priced products and services
  • Good mix of business and leisure
  • Unique themes, venues, CSR and team building programmes
  • Well-known as a tourism and hospitality brand