Why chose Morocco for Business and MICE
1. Accessibility and Strategic Location
- Bridge to the US, Europe, Africa, and Middle East
- Easy airport access, close to city centres
- Proximity to main markets
- Stable destination with high-level security
- Strategic international meeting point
- Very good European and international flight connections
2. Proven Track Record in International Events
- Morocco has a proven track record in hosting large international convention and congress events:
- 2017 – 30th World LPG Forum – 1,500 attendees, 73 countries represented
- 2017 – WAS (Wholesale Agreements and Solutions Group – Telecommunications)
- 2016 – COP22 – 25,000 attendees over 12 days
- 2015 – Clinton global initiative
- GM – 17,000 attendees
- GATT – 3,000 attendees, 123 countries represented
- FIFA – 1,000 attendees
3. Variety of accommodations and venues
- Accessible venues, within close proximity of accommodation
- Broad choice of auditoriums, forums, and meeting facilities, more in development
- Good outdoor, modular meeting options
- Wide choice of high-quality accommodation four-star, five-star and deluxe
- Variety of unique accommodation options – boutique hotels, eco-venues, palatial riads, luxury bivouacs
4.Diverse locations and landscapes
- Breath-taking vistas and natural scenery – mountains, deserts, palm-groves and coast
- Iconic points of interest, ancient medinas, authentic kasbahs, Sahara Desert, Atlas Mountains
- Unique experiences for meetings and incentives
5.Vision 2020: A comprehensive tourism strategy
- Focused development of business and MICE tourism sector
- Tourism focal points – new facilities, job creation, social initiatives, sustainable development
- Proliferation of investment and development by leading global hotel chains
- Strong investment in infrastructure
6.Culturally rich
- Rich cultural diversity from North to South
- Distinctive character across each city
- Diverse culture reflected in the cuisine, arts & heritage, traditions, lifestyle and festivals
7.Accolades and Awards
- 2017, 2016, 2015, 2014 – World Travel Awards – Best MICE resort in Africa given to Mazagan Beach Resort
- 2017 – National Geographic Best City Award given to Marrakech
- 2017 – World Luxury Hotel Awards – Best Scenic Environment MENA Region given to Palmeraie Palace
- 2016 – ISO20121 – a first in Africa for delivery of COP22
- 2015 – Conde Nast – Best Hotel in the World by readers given to La Mamounia
8.Other benefits to planning a meeting in Morocco
- Attractive and abundant outdoor spaces
- Attractive climate with year-round sunshine
- Authentic destination for a memorable experience
- Competitively priced products and services
- Good mix of business and leisure
- Unique themes, venues, CSR and team building programmes
- Well-known as a tourism and hospitality brand