Why chose Morocco for Business and MICE

1. Accessibility and Strategic Location

  • Bridge to the US, Europe, Africa, and Middle East
  • Easy airport access, close to city centres
  • Proximity to main markets
  • Stable destination with high-level security
  • Strategic international meeting point
  • Very good European and international flight connections


2. Proven Track Record in International Events

  • Morocco has a proven track record in hosting large international convention and congress events:
  • 2017 – 30th World LPG Forum – 1,500 attendees, 73 countries represented
  • 2017 – WAS (Wholesale Agreements and Solutions Group – Telecommunications)
  • 2016 – COP22 – 25,000 attendees over 12 days
  • 2015 – Clinton global initiative
  • GM – 17,000 attendees
  • GATT – 3,000 attendees, 123 countries represented
  • FIFA – 1,000 attendees


3Variety of accommodations and venues

  • Accessible venues, within close proximity of accommodation
  • Broad choice of auditoriums, forums, and meeting facilities, more in development
  • Good outdoor, modular meeting options
  • Wide choice of high-quality accommodation four-star, five-star and deluxe
  • Variety of unique accommodation options – boutique hotels, eco-venues, palatial riads, luxury bivouacs


4.Diverse locations and landscapes

  • Breath-taking vistas and natural scenery – mountains, deserts, palm-groves and coast
  • Iconic points of interest, ancient medinas, authentic kasbahs, Sahara Desert, Atlas Mountains
  • Unique experiences for meetings and incentives


5.Vision 2020: A comprehensive tourism strategy

  • Focused development of business and MICE tourism sector
  • Tourism focal points – new facilities, job creation, social initiatives, sustainable development
  • Proliferation of investment and development by leading global hotel chains
  • Strong investment in infrastructure


6.Culturally rich

  • Rich cultural diversity from North to South
  • Distinctive character across each city
  • Diverse culture reflected in the cuisine, arts & heritage, traditions, lifestyle and festivals


7.Accolades and Awards

  • 2017, 2016, 2015, 2014 – World Travel Awards – Best MICE resort in Africa given to Mazagan Beach Resort
  • 2017 – National Geographic Best City Award given to Marrakech
  • 2017 – World Luxury Hotel Awards – Best Scenic Environment MENA Region given to Palmeraie Palace
  • 2016 – ISO20121 – a first in Africa for delivery of COP22
  • 2015 – Conde Nast – Best Hotel in the World by readers given to La Mamounia


8.Other benefits to planning a meeting in Morocco

  • Attractive and abundant outdoor spaces
  • Attractive climate with year-round sunshine
  • Authentic destination for a memorable experience
  • Competitively priced products and services
  • Good mix of business and leisure
  • Unique themes, venues, CSR and team building programmes
  • Well-known as a tourism and hospitality brand


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Contact for more information

Stephanie Ackland


Tel: 00 (212 ) 62 4215977



About Morocco

Morocco has in recent years modernised its economy, becoming a highly attractive platform and regional hub for investors and corporations.

This economic progress is reflected in the meetings industry, with a growing number of conferences, exhibitions and congresses centred on Morocco’s burgeoning industries. These include automotive, aerospace, industrial manufacturing, renewable energy and finance, as well is its strongly rooted industries of agriculture, tourism, mining and phosphates.

To facilitate this growth and further support the global business community, Morocco has launched large-scale projects, elevating its infrastructure to international standards; successes include Tanger-Med Port, the enhanced highway network, a high speed rail network to link Tanger and Casablanca, and investment in the country’s airport infrastructure, thus creating the largest airport hub in the region.

According to the most recent ICCA report, Morocco ranks as the second most popular meetings destination in Africa and first in respect of North, West and Central Africa. Emulating these rankings is Marrakech: the second most popular city in Africa and first in North, West and Central Africa, accounting for approximately 50% of meetings in Morocco, followed by Casablanca, Tangier and Rabat.

The comprehensive proposition, together with the geostrategic location has attracted a steady increase in business travellers using Morocco as the international meeting point, bridging the US, Europe, Africa and the Middle East.


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