Dubai Business Events (DBE) has successfully hosted a study mission for meeting planners, its first in 10 months since the start of the Covid pandemic.
A 13-strong group from the UK and Russia – both countries now having safe travel corridors to the United Arab Emirates – experienced first-hand the safety measures in place to protect visitors and were shown how the city is preparing for reopening its business events sector.
The group was able to explore iconic locations, attractions and venues in Dubai, while also experiencing a taste of the hospitality the city has built a strong reputation for.
The health and safety protocols in place to enable Dubai to become one of the first cities in the world to resume business events were also demonstrated to the planners.
Among the highlights were visits to Atlantis, The Palm, Madinat Jumeirah and JW Marriott Marquis, all well-established hotels with top-class meeting facilities. The group took in the views At The Top at Burj Khalifa and absorbed some of the city’s heritage within the Al Fahidi Neighbourhood and Al Seef.
The group also toured the Expo 2020 Dubai site to get a sneak peak of the opportunity for group visits once the delayed six-month event finally commences in October 2021.
On the final day of their visit, the group enjoyed a desert safari, followed by an evening dining under the stars.
Steen Jakobsen, assistant vice-president, Dubai Business Events, said: “Bringing meetings professionals from around the world to experience Dubai’s offerings first hand remains our most effective tool to promote this city as a business events destination. While we have been able to continue to building relationships and engage with planners and buyers globally through webinars, virtual conferencing and other technology, the value of face-to-face interactions remains unrivalled. By including well-known and popular group options this study mission has demonstrated how the city truly is open for business and able to offer planners the full suite of options they need, while at the same time prioritising safety.
“Over the coming months, we plan to build on this with more inbound study missions, as well as face-to-face interactions in planners’ and associations’ home markets through our roadshows, and of course our tradeshow activations.”
Visit www.dubaibusinessevents.com for more information.