With China’s developing MICE market continuing to boom, ibtm china owners Reed Travel Exhibitions say their Beijing show is on track to increase the number of international exhibitors and hosted buyers for its 2017 edition.
According to event director, Cici Chen, international exhibiting space for the 2017 edition is up 28% against last year. She adds that China’s MICE market is “growing exponentially”.
“Our 2016 edition saw a 45% increase on international exhibitors against 2015 and that upwards trend is continuing,” Chen says and expects 68% of this year’s hosted buyers to be new to ibtm china, which is targetting an increase of 7% in their numbers.
ibtm china takes place 23–24 August 2017 and organisers are expecting to attract 5,500 meetings industry professionals from around the world to the show.
Organisers promise an improved knowledge programme and a number of tailored onsite exhibitor events.