Bruce MacMillan, ex-CEO of Meeting Professionals International and Tourism Toronto, is to join international industry association PCMA as Chief Marketing Officer, effective 2 September.
The Chicago-based organisation also announced Michelle Crowley as its first Chief Growth & Innovation Officer, effective immediately.
MacMillan, currently CEO of Visit DFW (a consumer content marketing venture for tourism stakeholders in the Dallas-Fort Worth area), will be responsible for PCMA’s global brand development and marketing strategies. He will also lead PCMA’s marketing, events and print and digital teams, which include Convene magazine.
Crowley, formerly Vice-President of Global Growth and Business Transformation at PCMA, will add education and product development to her current responsibilities of regional and revenue development.
“This additional talent to an already high-performing leadership team perfectly positions PCMA to continue its global growth and elevate the value we bring to our members and audience,” said Sherrif Karamat, PCMA’s president and CEO.
MacMillan led Vancouver, B.C.’s successful national bid for the 2010 Olympic Winter Games. “Helping PCMA achieve the goal of ensuring business events drive global economic and social growth is something that aligns with my own values,” he said.
Crowley began her business events career at PCMA and has held various positions including senior director of global strategy and manager of global development. She oversees regional brand development, content outreach, acquisitions and operations in PCMA’s Americas, EMEA and Asia-Pacific regions.
“As we look at PCMA’s global reach, it is critical that we continue to focus on providing leading education that drives the industry forward. Adding education and new product development aligns well with my existing role of innovation and global growth,” she said.