Finnair takes matters lying down

Expert Opinion

At 5ft 4inches tall, one would think that Finnair’s recent announcement that they are installing new fully flat seats (on most of their long haul fleet), that are extra long (79inches) and extra-wide (23 Inches), wouldn’t merit more than a passing glance. Wrong!

While I may not be of tall Nordic stock, for which these seats will come as particularly good news, the longer, wider and flatter the aircraft seat the more likely I am going to arrive ready to hit the floor running at my final destination. As a regular business traveller to North Asia this is of paramount importance. I also find it difficult to sleep at altitude full stop, so the more chance to do so is welcome and the expectation of today’s business traveller is to be fully flat.

Allister Paterson, Finnair’s Chief Commercial Officer said: “The full flat experience has been well received by customers in Business Class. We believe that the key to Finnair’s success in a very competitive market is to differentiate on service, and this investment in the comfort of passengers helps us in this long-term aim. Full flat seats are the new standard for quality-conscious customers, and for Finnair.”

Finnair also announced that as of 30 March, the airline has increased the number of flights it operates to London Heathrow from four tofive times daily. The new frequency enables even greater flexibility for passengers flying between London Heathrow and Finland.  Finnair also provides a fast route for UK travellers to destinations in China, Japan, Korea, Vietnam, Thailand and Singapore.

Fredrik Charpentier Sales Director, Europe West & North America said: “We are delighted to announce this added frequency on what is a popular route for us and increases our capacity enabling room for further growth. The London-Helsinki route has a great demand from passengers travelling both to Finland and also from UK travellers making use of Finnair’s onward connections to Asia via Helsinki.”

Ramy Salameh, Freelance writer & PR (Korea Tourism Org – London)

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