The fourth edition of the Florence Ambassador Awards, held 15 October in the Salone dei Cinquecento in Palazzo Vecchio, has recognised some of the dedicated to people in the academic and professional world who have worked to win major conferences and events for the city.
The awards are promoted by the city’s tourism, fairs and congresses department, led by Cecilia Del Re, in collaboration with the Florence Convention Bureau and Firenze Fiera Congress and Exhibition Centre.
Awards were presented this year to Nicola Casagli, Professor of Applied Geology at the Department of Earth Sciences of the University of Florence (World Landslide Forum 2023 congress); Marcello Mele, Director of the ‘E. Avanzi’ Agro-environmental Research Centre – University of Pisa (EAAP Annual Meeting of the European Federation of Animal Science 2022); Fiorenzo Bortolato, EFPA general secretary – European Financial Planning Association; Charlie MacGregor, CEO and founder of The Student Hotel; Elisabetta Fabri, president and CEO of Starhotels; Diego Petrini, General Manager of Florence Marathon and Giacomo Lucibello President of Mercafir.
According to 2018 data from OICE (the Italian Observatory of Congresses and Events), last year 14,704 events were held in Florence over a total of 21,188 days.
The city authorities claim Florence is able to attract on average 20% more delegates than other European destinations, recording 986,765 participants in 2018 and 1,478,741 overnight stays.
The number of international events registered in the city last year were up 4.6% compared to 2017 and there was a 5.3% increase in terms of number of participants, the tourism authorities claim. Participant numbers for national events grew even more, according to the 2018 data – showing an 8.6% increase compared to the previous year.
Corporate events powered ahead, registering a 17.1% increase compared to 2017.
A good performance was also achieved for global association meetings, up 7.5% in Florence over 2017’s numbers.
“We are proud to have supported the Ambassadors of the City Award ceremony by the Municipality of Florence this year,” said Carlotta Ferrari (pictured), Director of Destination Florence Convention & Visitors Bureau. This initiative originates from the Florence Academic & Leader Programme (FALP), the so-called ambassador programme.”