EUROPE – Former PR director of Davies Tanner and PR counsel to the Business Visits and Events Partnership (BVEP) in the UK, Alistair Turner, has launched a new agency specialising in the events industry: EIGHT PR & Marketing.
Turner, who has also been campaign director of Britain for Events industry lobby group, left his position at Davies Tanner in July.
He says the new agency will specialise across the broad spectrum of the events industry.
“The key tenets of EIGHT are Intelligence, Creativity and what we’re calling ‘The Club’,” comments Turner. “Intelligence comes from the knowledge and experience we’ve picked up over the last 15 years in the industry. This is then adapted creatively to develop campaigns that make a measurable impact on our clients’ businesses.
“Finally, we’re creating a club around our clients, and will encourage organisations who can add value to their businesses to also ‘join’ so that everyone can share knowledge, interact and do business together through EIGHT. It should be fun!” he adds.
Over the last 10 years, Turner has worked on some of the biggest brands and associations in the UK events industry, including Excel London, the SECC, International Confex, London & Partners, VisitBritain, Chelsea FC, ISES and the BVEP.
Previous to joining Davies Tanner, Turner handled PR for a series of global consumer facing brands including the BBC, Haagen Daz, Trebor Bassett, Tropicana and Muller yogurts.