Canada’s largest gathering of the sport tourism industry will return to Ottawa in 2021 for the 21st edition of Sport Event Congress.
The Canadian Sport Tourism Alliance (CSTA), with the support of Ottawa Tourism, will hold the event March 8-10, 2021 at The Westin Ottawa.
Held annually since 2001, the 2021 Sport Events Congress will bring together more than 400 national and provincial sport event rights holders, tourism professionals, event management firms and suppliers from the fastest growing segment of Canada’s tourism industry.
“We have held several successful Sport Events Congresses in Ottawa and are pleased to return in 2021,” said Rick Traer, CEO, Canadian Sport Tourism Alliance.
“Ottawa Tourism is proud to support CSTA in bringing back the Sport Events Congress to Canada’s capital. This important event brings together key players from the sport tourism industry to exchange valuable knowledge and expertise that fosters innovation and success in sport events. Ottawa Tourism remains committed to our Bid More, Win More, Host More strategy to attract regional, national, and international events to Ottawa and to working closely with sporting organisations to do it,” said Michael Crockatt, President & CEO, Ottawa Tourism.
Ottawa is also hosting the 2019 Sport Events Congress March 19-21 at The Westin Ottawa. It most recently also hosted the event in 2016, and 2017. The 2020 event will be held in Edmonton, Alberta.
The Canadian Sport Tourism Alliance is a non-governmental, member-based, capacity building organisation that promotes sport tourism as a grassroots economic development initiative at the community level. The CSTA services over 500 members across Canada, including 130 municipalities.
Sport tourism is the fastest growing segment of the tourism industry in Canada with over CAD$6.8bn (US$5.09bn) in annual spending by domestic and international visitors.
Photo credit-Rémi Thériault