Global brand experience agency, Avantgarde, announced, 29 July, the launch of Green Game, the first German agency focused on sustainability in sponsoring, in partnership with former professional skier, Felix Neureuther, and cemano communication founder, Marc Socher.
The new agency was founded to make a contribution to sustainability topics such as social justice, inclusion and education. Avantgarde claims this comes at a time when environmental protection and the conservation of natural resources, as well as taking responsibility for future generations, are issues that concern all companies.
Avantgarde argues authentic partnerships with shared values are particularly important in sponsorship, meaning that companies in the sustainability area must position themselves credibly. Green Game intends to support companies in integrating their sustainability goals into sponsorships and in creating reach and attention for the topic.
Neureuther commented: ”Sustainability is particularly close to my heart as a family man and sportsman. The idea for Green Game convinced me immediately and I am looking forward to exciting and sustainable projects.”
Socher will be heading up the Green Game agency as managing director, coming with years of experience as a consultant in the field of sponsorship.
Avantgarde founder and CEO, Martin Schnaack, concluded: ”Sustainability concerns us all and we are convinced that with Green Game we can also make an additional profitable offer to the market from the existing Avantgarde portfolio.”