Internet provider Tencent and the city of Helsinki – the fastest transit city, from China to Europe – launched a new WeChat Helsinki mini program, 15 February. The new application, launched as part of the Chinese New Year celebrations in the Finnish capital, offers Helsinki travel information in Chinese to almost one billion WeChat users.
In September 2017 the City of Helsinki and Tencent signed a cooperation agreement – with Helsinki serving as an intelligent tourism model for Chinese outbound tourism. Helsinki continues to work closely with Tencent to further develop the application.
The cooperation between Helsinki and Tencent gives the Finnish capital a channel straight into the mobile devices of WeChat users.
The initial version of the WeChat Helsinki mini program allows users to access content about Helsinki’s sights, services, events and transportation. Panoramic Helsinki 360-photos, a translation service and emergency help are also included.
“This is Tencent’s first overseas pilot cooperation project in the field of smart city tourism. The project provides comprehensive and practical information about overseas destinations for Chinese tourists and a more convenient platform for overseas destinations.
“Forming a partnership with Tencent is the right way to do that,” states Zhan Shu, GM of the Tencent Governmental Affairs and Tourism Center.
The aim is to build an application that provides users with comprehensive, professional and real-time information and services.
In the near future the WeChat Helsinki mini program will also include an interactive map and a public transportation journey planner. The aim is also to include the possibility to buy mobile tickets for public transport and test the WeChat Pay integration for some of the services.