The World Hospitality, Lifestyle & Entertainment Exhibition & Conference (WHOLE) is set to launch in Penang, Malaysia from 10-12 September.
The new show will take place in the Spice Arena, and aims to bring together 350 exhibitors, 5000 visitors and participants from 20 countries.
Its exhibitors will be in the hospitality, catering, lifestyle and entertainment sectors, taking advantage of Penang’s reputation as the food capital of Malaysia.
Organisers say the introduction of WHOLE will “open the doors wider to bring in international investment, more business and move forward to achieve the aspiration of making Penang a MICE hub by 2021.”
The event is organised by Alpine Group Services, with the collaboration of the Penang State Government.