Hospitality, events and travel professionals across the UK and Europe have been invited to take part in two research projects ahead of the Hospitality Sales and Marketing Association International’s HSMAI Europe Curate online conference, which will be taking place 3-4 November this year.
The research focuses on both discrimination and diversity in the industry as well as the future of events; identifying current challenges and potential solutions faced by the industry.
The two surveys which will shape the discussion and agenda during the virtual event can be accessed here: your vision on the future of events, and diversity as an employer of talent within the hotel, event and travel industry in collaboration with Google Europe. Breakout sessions, facilitated by a moderator, will focus on the top themes identified.
HSMAI Europe Curate is a bi-annual event open to all HSMAI members. It aims to provide “an informal environment for the industry to discuss emerging trends, pressing concerns for their business and guidance over the best way forward”.
HSMAI Region Europe’s president and CEO, Ingunn Hofseth (pictured), said: “Listening to our members and others in the industry has always been at the core of HSMAI’s ethos. It is only by gathering vital insights that potential challenges can be identified and, crucially, lead the way for the right solutions. We urge as many of the hospitality, events and travel industry to take part in our pre-Curate research. The events will provide an inspirational forum to enable corporate executives and others to discuss, anticipate and deal with the most critical business issues that could impact performance.”