Göteborg & Co, the tourism and convention bureau of the Swedish city Gothenburg, has created Hybrid+, a tool that aims to improve digital meeting experiences. The new tool assists meeting organisers reach out to a broader spectrum of participants through hybrid formats.
Henrik Svensson, project manager for hybrid experiences at Göteborg & Co, said: “In the future, most physical meetings and events will be combined with the digital. It’s now up to us within meetings and events to shape the new normal. The aim of the Hybrid+ project is to build a strong position in hybrid experiences and secure Gothenburg as a sustainable meeting region in an innovative way.”
Gothenburg has had success in recent years initiating sustainable meetings and events, where it has been the winner of the Global Destination Sustainability Index 2016, 2017, 2018 and 2019.
Svensson continued: “By inviting and listening to the needs of hotels and venues, annual events, meeting organisers and technical suppliers, we see a great opportunity to educate and inspire the actors in the city.”
The Hybrid+ method hopes to create an easy way to produce content with a sponsor, while also a balanced programme that invites the sponsor to host selected expert-led sessions. This gives a platform to companies to provide insights and case studies from their projects.
The primary target group for Hybrid+ is the meeting and event industry and their rights holders, including PCOs, corporate planners, industry organisations, and event agencies, facilities, technology suppliers.
Svensson concluded: “We are a support on the way to creating a professional and cost-effective hybrid format. Many organisers need help to find their customised meeting format and create a unique experience.”