IBTM Americas in Mexico City hailed a ‘great success’

Americas News
IBTM Americas in Mexico City hailed a ‘great success’

IBTM Americas, the newest event in IBTM’s global portfolio, recently concluded in Mexico City on 6 September.

The event was hailed as a great success by exhibitors and hosted buyers, with over 12,500 pre-planned meetings during the two-day event. Over 400 exhibitors took stands at the show, representing a 50% increase on last year, with international exhibitors making up 54% of the total.

As well as one-to-one business meetings, the event featured a packed schedule of over 50 tailored knowledge sessions accredited by the Event Industry Council. This was aimed at event planners and buyers looking to stay ahead of trends and learn about the industry’s hottest topics in the emerging South, Central and North American meetings and events market.

Attendees also got a snapshot of the latest start-up tech companies through the event’s Innovation Zone by HMD, with more than 12 exhibitors presenting sessions on innovation in events.

Also new this year was a special trends and innovations showcase on day two – a programme of tailored presentations given by industry leaders on the latest and most cutting-edge industry developments and how they could impact future events.

Commenting on the event, show director David Hidalgo said: “We’re delighted with our first successful edition of IBTM Americas with its new, broader geographic remit. We welcomed a large number of high-quality hosted buyers and exhibitors, who we know from our preliminary feedback all enjoyed productive business meetings.

“With the market in Latin America still very much in its ascent, we are looking forward to continuing to grow this event, and we will gather and assess all of the feedback from this year to ensure that our event continues to not only help people do business, but also inspires them to create their own extraordinary events.”

Pictured: the 2017 IBTM Latin America welcome party

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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