IBTM China, part of Reed’s IBTM’s global portfolio of meetings and events industry trade shows, is to expand its hosted buyer programme for 2019. Organisers have published the first details of its plans for the 2019 edition, which will take place at China National Convention Centre (CNCC) in Beijing, 28-29 August.
The organiser anticipates that over 380 international and domestic exhibitors will meet with over 400 hosted buyers for two days of pre-arranged business meetings. Over 3,500 visitors are also expected to attend.
This year will see the introduction of a new Experience Zone where visitors will be able to interact with select exhibitors in immersive themed environments on the show floor.
Additionally, eight new speaker slots have been added to the programme which will cover four key themes, although full details of those are still to be announced.
Nicole Ci, Project Manager, IBTM China, commented: “We have ambitious plans to grow the event this year, including increasing hosted buyer numbers.
“The market here in China continues to boom and as well as an appetite for a bigger event, there’s huge demand for on-site education sessions. As a result, we’ve almost doubled the number of speaker sessions this year to 18.”
To join as an exhibitor or to apply for a place as a hosted buyer, visit www.cibtm.com