Ibtm events, part of Reed Travel Exhibitions, is folding its ibtm America show into ibtm latin america to create one show, ibtm americas. The new consolidated event will take place in Mexico City from 5-6 September 2018.
Kerry Prince, portfolio director, ibtm events, comments: “It’s no secret that the potential for growth in Latin America is huge and that the region is increasingly being recognised as a major player in the industry. We believe that our event in Mexico, already highly successful, has real scope to further support the market to become a prime date in the global events industry calendar, therefore combining the event to incorporate the North American market to create ibtm americas feels like a very natural evolution of the portfolio.”
Herve Sedky, president, Reed Exhibitions Americas continues: “We are looking forward to combining the experience of our Mexico team, our ibtm america team and the wider Reed Travel Exhibitions team and bring that to ibtm americas. Ultimately by merging the two events we can offer bigger opportunities and a richer experience to our exhibitors, hosted buyers and visitors.”
Currently ibtm latin america attracts 12% of its exhibiting companies from North America.
The wider ibtm portfolio remains unchanged following the consolidation.
The last edition of the ibtm america show, which had become a table top format in recent years, took place in Fort Lauderdale in June 2017.