International Convention Centre Sydney (ICC Sydney) has unveiled a new look and name for the theatre it manages on Darling Harbour, as it transitions from First State Super Theatre to Aware Super Theatre.
Effective from 14 September, the new name and branding follows the rebranding of the theatre’s naming rights partner, First State Super, to Aware Super.
Aware Super secured the naming rights to the 8,000-seat venue in July 2019. An existing equity partner, the agreement increased First State Super’s investment in ICC Sydney.
ICC Sydney CEO, Geoff Donaghy, said: “We are delighted to unveil a new look for ICC Sydney’s world class theatre, as it becomes officially Aware Super Theatre. This change signals the strengthening and continuation of an already successful partnership between ICC Sydney and Aware Super.
“As we all look forward to the return of more live events and entertainment in Australia, this collaborative partnership is committed to ensuring all patrons enjoy exceptional experiences at the newly named Aware Super Theatre”.