ICCA transformation well underway as Congress digital platform broadens its reach

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ICCA transformation well underway as Congress digital platform broadens its reach

The International Congress and Convention Association rallied its global network for the ICCA Congress Broadcast on 22 October. The online event came a month after the launch event for this year’s hybrid ICCA Congress and is part of a strategy of extending the life of the Congress.

Recent weeks have been an opportunity for ICCA members to connect and reconnect, and be part of a huge knowledge exchange across a Storytelling week, a Crowd-sourced topic week and the Kaohsiung Protocol strategy week.

ICCA, which has acknowledged it has not always been quick to move with the changing trends and requirements, has realised it has now had to be brave and take risks in the knowledge that the congress could not be business as usual.

ICCA CEO, Senthil Gopinath, said: “This year’s ICCA Congress is a platform which showcases member engagement, adaptability, networking and more importantly the need to understand the future of the association meetings industry. The Congress is a perfect opportunity to enhance the communication and collaboration amongst the ICCA community.”

The 59th Congress will deliver 85 live hours of content, 100 sessions with over 15 hours on demand, from 180 speakers. All of that will be broadcast from Kaohsiung, in Taiwan, and eight global hubs to delegates across the world. ICCA has confirmed that delegate numbers have now exceeded 1,000 with over 150 international association executives.

Session highlights include ‘The Powerful Future of Events’ with Bob Bejan from Microsoft and Salman Khan, founder of the Khan Academy – plus Yu-kai Chou the President’s Choice session speaker, who will talk about gamification and motivation.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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