Industrial Transformation Asia-Pacific (ITAP) 2021 returned to Singapore in November, welcoming a total 11,000 attendees in-person and online.
Singapore has consistently done well in welcoming back international events safely in the current pandemic. This was evident in the running of the fourth edition of Industrial Transformation ASIA-PACIFIC (ITAP) , which took place at Singapore EXPO from 22 -24 November 2021. The event marked the welcome return of another major business event to the region.
After what has been a testing time for events globally, the return of ITAP was a welcome sight for event organiser Constellar, which co-located the event with LogiSYM 2021 and CARGONOW 2021.
Under a theme of resilience, it was only fitting that this year’s event adopted a hybrid format, which saw conference sessions held digitally while a physical exhibition took place on-site. Constellar reported that close to 150 exhibitors and five national pavilions from Singapore, China, Germany, Indonesia and Malaysia, engaged participants in online and offline formats for a total attendance of over 11,000 attendees form 70 countries over 3 days. The in-person exhibition was attended by over 3,600 visitors, making the largest trade show Singapore has run since the pandemic at the start of 2020.
The mix of in-person and virtual sessions and experiences were adopted to maximise the event’s regional engagement across the strategically important manufacturing industries. If the pandemic taught the event organising community anything, it’s that the power of people and enabling technology are both vital pillars in economic and sociological development and resilience; and it was these two themes which were the main focus of ITAP.
The event’s purpose was designed for companies and governments looking to start, scale and sustain their adoption of ‘Industry 4.0’ processes and solutions across various industries and sectors. ITAP brought together a self-contained ecosystem to help build a professional community for end-to-end engagement among Industry 4.0 practitioners, technology, and solution providers, industrial companies, component manufacturers, software companies, manufacturing solutions suppliers, service companies, consultancies and start-ups.
Pre-approved activities for foreign participants were introduced to ensure a degree of structure, as well as advanced use of technology to reduce contact, automated cleaning and disinfection of high-use areas.
Dr. Jochen Köckler, Chief Executive, Deutsche Messe, ITAP’s international partner, noted that digitisation, sustainability, and functioning supply chains are keys to competitiveness for production. “The pandemic has clearly shown how quickly a production process can be challenged,” he said. “The implementation and continuous expansion of production in the sense of Industry 4.0 becomes an even more important component in the further development of production.
Köckler added that the Asia Pacific region has developed into a hub for technology companies dealing with Industry 4.0. “ITAP is the central stage to enter into a personal dialogue with these actors, to experience technological innovations and to do good business,” he said.
Adjusting to the ‘new normal’
Chua Wee Phong, Chief Executive (Markets), Constellar Holdings, accepted that Covid-19 continued to pose challenges for manufacturing companies conducting physical production and field activities on-site, but that ITAP’s accessibility across virtual and in-person mediums were the perfect way to engage the event’s audience. “Technologies such as Artificial Intelligence (AI), Virtual Reality (VR) and Augmented Reality (AR) can help mitigate this [Covid-19 threat] by allowing manufacturers to work safely, reducing their risk of exposure while aiding productivity,” he said. “We encourage companies to take this opportunity to evaluate their processes, upskill their workers and equip them with the right skillsets to optimise the usage of technology. ITAP continues to be the region’s industry platform to explore innovative solutions, expand partnership networks and build their arsenal of tools for capability development.”
Bigger shows in 2022
ITAP offered a glimpse of what organisers can expect, and Singapore is bullish about its offering. Mr Poh Chi Chuan, Singapore Tourism Board’s Executive Director of Exhibitions and Conferences, shared that the Singapore Government is experimenting with different protocols “to make MICE events like ITAP an effective place where people can network in a safe and productive manner, paving the way for bigger shows in 2022”. To find out more about creating your event in Singapore, you may visit their website now!