EUROPE – Following the conclusion of ‘one of the most successful International Confex for years’, the show organisers are already looking to the next outing for the UK meetings industry’s longest serving show brand.
The news follows the successful re-establishment of International Confex as the premier exhibition for the UK events industry, which saw thousands of visitors flock to Olympia London for an intensive exhibition, 12-13 March. The event attracted 6,803 attendees (BPA audit pending) over the two days with a core visitor count of 5,502.
The first day attracted over 4,100 attendees into the Grand Hall, with a high number of those returning on the second day.
“We’re delighted that so many buyers came back on day two, we’re thrilled that the dwell time of each buyer seemed much longer than before, and we couldn’t be happier for our 320 exhibitors, many of whom secured great business on the show floor,” said Exhibition Director Donna Bushell (pictured left).
Highlights of the event included the two keynote speeches of Kanya King MBE and Karren Brady CBE, who both spoke in front of packed out crowds of 200+ on each day of the show. The keynotes formed part of a high level education programme that saw thousands of visitors attending more than 80 seminar sessions throughout the two days.
“The comments we have had from exhibitors and visitors have been outstanding and many have said that this has been one of the most successful Confex shows for years,” said Bushell. “There was a tangible buzz about the show from the start.”
International Confex will co-locate with the Event Production Show next year when both events arrive at Olympia London, 18–19 February 2015.
Bushell said that while each exhibition would retain its individual identity, the co-location would act as an added incentive for buyers looking at both aspects of the market.
“There is so much more we can achieve with this great brand,” Bushell added. “We believe we have gained confidence back from the industry, now we need to really push the boundaries of the show, make it bigger, better, more interactive and continue to place great content at the heart of the visitor experience.”
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