Agency INVNT has appointed Peter Clarke as director of business development.
Clarke joins from Smyle Creative, where he held the role of client relationships manager for six years, and prior to that, was the head of business development and marketing at Pumphouse Productions.
Throughout his 30-year career Clarke has worked with clients including, EE, Diageo, Thomas Cook TUI, and Rolls Royce.
Claudia Stephenson, managing director, INVNT EMEA said: “Given the momentum we’ve experienced in EMEA in recent months, it’s evident that brands here are interested in our unique thinking and approach.
“They know that boundary pushing creativity and a commitment to challenging the status quo are essential to engaging virtually fatigued viewers, and we’re perfectly placed to develop strategic solutions that help them create meaningful connections with their audiences.
Clarke added: “I’m thrilled to be joining INVNT EMEA and their global sales team during this rapid phase of growth for the agency both in the region and around the world, as we enter a promising new era for the events industry.
“We’re all aware of the power and potency of face- to-face experiences, and I’m looking forward to working with the company’s creative minds to develop hyper-personalised hybrid and in-person event and marketing campaigns for brands and organisations in the region.”